Skip to main navigation menu Skip to main content Skip to site footer
Academia Open

Communication

Vol 9 No 1 (2024): June

Public Reception of Dr Tirta Opinion About Vaccination on Instagram
Resepsi Masyarakat Terhadap Opini dr. Tirta Tentang Vaksinasi di Instagram



(*) Corresponding Author
DOI
https://doi.org/10.21070/acopen.9.2024.5155
Published
January 10, 2024

Abstract

This qualitative study investigates the public acceptance of Doctor Tirta's opinions on vaccination, disseminated through his personal Instagram account, amidst a backdrop of increasing social media users, reaching 88 million on Instagram in May 2021. Employing in-depth interviews, the research explores how individuals' experiences, backgrounds, and interests influence their reception of the doctor's vaccination discourse. The results categorize informants into three hegemonic groups: dominant, negotiated, and opposition. This study contributes valuable insights into the nuanced dynamics shaping public perceptions of vaccine-related information on social media, with potential implications for public health communication strategies.

Highlights :

  • Social Media Dynamics: This study delves into the intricacies of public reception of vaccination-related content on Instagram, acknowledging the platform's role in shaping opinions.

  • Individual Factors: Examining how personal experiences, backgrounds, and interests influence the way individuals interpret and accept information about vaccinations shared by Doctor Tirta on his personal Instagram.

  • Hegemonic Categories: The research categorizes informants into dominant, negotiated, and opposition groups, providing a nuanced understanding of the diverse public responses to vaccination discourse on social media.

Keywords: Instagram, Vaccination, Public Perception, Social Media Influence, Qualitative Study

References

  1. We Are Social, "Jumlah Pengguna Media Sosial di Dunia," Katadata Indonesia, Jakarta, 2021.
  2. Lembaga Indikator Politik Indonesia, "Temuan Survei Nasional: Evaluasi Publik Terhadap Kinerja Penanganan Pandemi, Vaksinasi dan Peta Elektoral Terkini," Jakarta, 2021.
  3. Kementerian Kesehatan Republik Indonesia, ITAGI, UNICEF, WHO, "Survei Penerimaan Vaksin COVID-19 di Indonesia," Jakarta, 2020.
  4. L. Moleong, "Metodologi Penelitian Kualitatif," Bandung: Remaja Rosda Karya, 2004.
  5. S. Hall, "Encoding/Decoding The Cultural Studies Reader," London: Routledge, 1993.
  6. Sugiyono, "Metode Penelitian Kuantitatif, Kualitatif dan R&D," Bandung: Alfabeta, 2018.
  7. S. Arikunto, "Prosedur Penelitian: Suatu Pendekatan Praktik," Jakarta: Rineka Cipta, 2010.
  8. J. Creswell, "Qualitative Inquiry & Research Design," Yogyakarta: Pustaka Widyatama, 2013.
  9. S. Hall, "Encoding and Decoding in the television discourse," in Council of Europe Colloquy, 1973.
  10. Madyawati, "Analisis Resepsi Militerisme Dalam Film 3 Pada Forum Komunikasi Putra Puti Purnawirawan Indonesia," Unpublished, pp. 17, 2017.
  11. T. N. Adi, "Mengkaji Khalayak Media dengan Metode Penelitian Resepsi," Acta di Urna, pp. 26-27, 2012.

Downloads

Download data is not yet available.