Academia Open
Vol 9 No 1 (2024): June
Communication

Public Reception of Dr Tirta Opinion About Vaccination on Instagram
Resepsi Masyarakat Terhadap Opini dr. Tirta Tentang Vaksinasi di Instagram


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  • Fikri Alif Nur Akmaludin*,
  • Ainur Rohmaniah
Fikri Alif Nur Akmaludin
Universitas Muhammadiyah Sidoarjo, Indonesia *
Ainur Rohmaniah
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.9.2024.5155
Published January 10, 2024
Keywords
  • Instagram,
  • Vaccination,
  • Public Perception,
  • Social Media Influence,
  • Qualitative Study
How to Cite
Akmaludin, F. A. N., & Rohmaniah, A. (2024). Public Reception of Dr Tirta Opinion About Vaccination on Instagram. Academia Open, 9(1), 10.21070/acopen.9.2024.5155. https://doi.org/10.21070/acopen.9.2024.5155

Copyright (c) 2024 Fikri Alif Nur Akmaludin, Ainur Rohmaniah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This qualitative study investigates the public acceptance of Doctor Tirta's opinions on vaccination, disseminated through his personal Instagram account, amidst a backdrop of increasing social media users, reaching 88 million on Instagram in May 2021. Employing in-depth interviews, the research explores how individuals' experiences, backgrounds, and interests influence their reception of the doctor's vaccination discourse. The results categorize informants into three hegemonic groups: dominant, negotiated, and opposition. This study contributes valuable insights into the nuanced dynamics shaping public perceptions of vaccine-related information on social media, with potential implications for public health communication strategies.

Highlights :

  • Social Media Dynamics: This study delves into the intricacies of public reception of vaccination-related content on Instagram, acknowledging the platform's role in shaping opinions.

  • Individual Factors: Examining how personal experiences, backgrounds, and interests influence the way individuals interpret and accept information about vaccinations shared by Doctor Tirta on his personal Instagram.

  • Hegemonic Categories: The research categorizes informants into dominant, negotiated, and opposition groups, providing a nuanced understanding of the diverse public responses to vaccination discourse on social media.

Keywords: Instagram, Vaccination, Public Perception, Social Media Influence, Qualitative Study

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