Skip to main navigation menu Skip to main content Skip to site footer
Academia Open

Communication

Vol 9 No 1 (2024): June

The Phenomenon of Jilboobs Clothing on Social Media TikTok in PTR Account @OKLINFIA
Fenomena Pakaian Jilboobs di Media Sosial TikTok dalam Akun PTR @OKLINFIA



(*) Corresponding Author
DOI
https://doi.org/10.21070/acopen.9.2024.4985
Published
January 9, 2024

Abstract

This study investigates the persisting Jilboobs phenomenon within social and cyberspace, specifically focusing on its manifestation through the TikTok account @Oklinfia. Grounded in qualitative research, data was collected through netnography, utilizing Culture, Online/Digital Traces, Participants/Interactions, and Immersive Engagement as analytical dimensions. The findings reveal that while Jilboobs has become an annual cultural occurrence, @Oklinfia's PTR content imbues this phenomenon with a visual significance leaning towards a sexualized narrative. This intentional direction aims to capture male attention, resulting in increased views and virality on the TikTok platform. The implications of these findings shed light on the evolving nature of cultural trends within digital spaces and the potential impact on societal perceptions of modesty and religious adherence.

Highlights :

  • Cultural Evolution: Examining the annual recurrence of the Jilboobs phenomenon highlights its cultural persistence in social and digital spheres.

  • Visual Significance: @Oklinfia's PTR content demonstrates a deliberate visual orientation, incorporating sexualized elements to capture and sustain male attention on TikTok.

  • Netnographic Insight: Utilizing netnography with a focus on Culture, Online/Digital Traces, Participants/Interactions, and Immersive Engagement provides valuable insights into the evolving landscape of digital cultural trends.

Keywords: Jilboobs Phenomenon, TikTok, Netnography, Visual Culture, Social Media Trends

 

References

  1. E. Debra and C. D. Ayu, "The Influence of TikTok's New Media Usage Motives on Millennial Generation Personal Branding on Instagram," Koneksi, vol. 4, no. 2, pp. 207, 2020.
  2. B. Priambodo, "The Influence of 'Tiktok' on the Creativity of Surabaya Teenagers," Skripsi, 2018, p. 74.
  3. G. Hager and G. Wellein, "Pppp," Introduction to High Performance Computing for Scientists and Engineers, 2021, pp. 194-210.
  4. T. Y. Trisnawat, "Fashion as a Form of Self-Expression in Communication," 2011.
  5. Nurudin, "Scientific and Popular Communication Science 2016."
  6. E. Ardianto and B. Q-Anees, Filsafat Ilmu Komunikasi. Bandung: Simbiosa Rekatama Media, 2009.
  7. M. T. dari Tajdid Pemimpin Pusat Muhammadiya, "Adabul Mar’ah Fil Islam," 2010.
  8. B. T. Firmansyah Putra, "The Phenomenon of Jilboobs on Social Media (Semiological Analysis of Visual Meaning in the 'Jilboobs' Hijab Fashion Phenomenon on Instagram)," 2016.
  9. C. M. Dewi, A. S. Putri, M. P. Zamzam Nugraha, and A. Hudiyah, "Self-Confidence with the Intensity of TikTok Social Media Use during the Pandemic: A Correlation Study," Fenomena, vol. 29, no. 2, 2021.
  10. C. K. Parise et al., "No v57_n1.pdf%0Ahttps://periodicos.ufpe.br/revistas/rbgfe/article/view/234295."
  11. "WhatsApp remains the most popular application in 2019; TikTok surprises," Sindo News, [Online]. Available: https://tekno.sindonews.com/berita/1497328/207/whatsapp-tetap-jadi-aplikasi-paling-populer-di-2019-tiktok-mengejutkan, accessed on December 6, 2021.
  12. "Portrait of Oklin Fia, TikTok Celebrities in Hijab Who Make Videos with Bikini Girls," Indozone, [Online]. Available: https://www.indozone.id/seleb/erskpyl/potret-oklin-fia-seleb-tiktok-berhijab-yang-bikin-video-bareng-cewek-berbikini/read-all, accessed on February 2, 2022.
  13. "Jilboobs Style," [Online]. Available: https://www.facebook.com/Jilboobs-Style-1673846246195119/.
  14. "Share Hijab," [Online]. Available: https://www.instagram.com/share.hijab/.
  15. "@oklinfiaptr," [Online]. Available: https://www.tiktok.com/@oklinfiaptr.
  16. "N5JF7Jln2hQ," [Online]. Available: https://www.youtube.com/watch?v=N5JF7Jln2hQ.

Downloads

Download data is not yet available.