Abstract:
This qualitative descriptive research aims to explore how Generation Z perceives the use of Twitter, particularly the @CNNIndonesia news account, as a platform for news discovery. Employing purposive sampling, in-depth interviews, and observations, the study reveals that followers retain knowledge obtained from @CNNIndonesia, emphasizing the critical role of perception indicators in influencing their attitudes. The informants express a preference for @CNNIndonesia, citing its reliability and alignment with their information needs. The results underscore the significance of perception in shaping user behavior on Twitter as a news source.
Highlights :
Digital Information Consumption: Explore how Generation Z consumes and retains news information through the Twitter platform, specifically focusing on the @CNNIndonesia account.
Perception Indicators: Investigate the key indicators shaping the perceptions of Generation Z followers towards @CNNIndonesia as a reliable and preferred news source.
User Behavior Influence: Highlight the significance of perception in influencing the behavior of Generation Z users on Twitter as they seek and engage with news content.
Keywords: Generation Z, Twitter, News Discovery, @CNNIndonesia, Perceptions
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