Vol 8 (2023): June (in progress)
Business and Economics

Marketing Analysis on Social Media to Increase Business Competitiveness on the E-Commerce Company Marketplace
Analisis Pemasaran pada Media Sosial Guna Meningkatkan Daya Saing Bisnis pada Marketplace Perusahaan Perdagangan Elektronik


Hafif Wisnu Wahyudi
Universitas Muhammadiyah Sidoarjo, Indonesia
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published June 26, 2023
Keywords
  • Discounts,
  • Free Shipping,
  • Cashback
How to Cite
Wahyudi, H. W., & Sukmono, R. A. (2023). Marketing Analysis on Social Media to Increase Business Competitiveness on the E-Commerce Company Marketplace. Academia Open, 8, 10.21070/acopen.8.2023.4021. https://doi.org/10.21070/acopen.8.2023.4021

Abstract

Study this aim for measure content promotion frequent marketing done on strategy promotion as well as map interaction for para Which Bukalapak Marketplace user ? already applied in pictures that discuss discounts , free shipping , and cashback. Method study this use qualitative , data collection is carried out with method pulling data on twitter, after that processed with method we use wordij and gephi in filter that data . Technique determination this use method Social Network Analysis (SNA) with Using Crawl Data. Results study this show that response user in content promotion frequent marketing done on strategy promotion . First , map Which interactions on the Bukalapak Marketplace already applied in pictures that discuss discounts , free shipping , and cashback . And decide on Bukalapak on 2018-2019 and 2020-2021 the most frequent responded or not often responded with user that is Second , content promotion the most frequent “free shipping ” marketing 2020-2021 responded by user . Content promotion 2020-2021 “ cashback ” marketing that doesn't often in response by user .

Downloads

Download data is not yet available.

References

  1. Ramadhan, F. (2020). "Pemanfaatan Analisis Jaringan Sosial Dalam Penentuan Centrality Dalam Pengembangan Web Berita Online", Journal of Computer and Information Systems Ampera (Vols. Vol. 1, No. 3). Indonesia: https://doi.org/10.51519/journalcisa.v1i3.43.
  2. Azizah Pratika Sari, R. R. (2019). "Pengaruh E-Word Of Mouth Dan E-Trust Terhadap E-Purchase Decision Mahasiswa Universitas Negeri Padang Pada Marketplace Lazada".Jurnal EcoGen (Vols. Volume 2 ,Nomor 4). Palembang: http://dx.doi.org/10.24036/jmpe.v2i4.7844.
  3. Arifin, K. R. (2021). "EVENT FLASH SALE TERHADAP KEPUTUSAN BELANJA ONLINE SELAMA PANDEMI COVID-19 PADA MARKETPLACE SERTA IMPLIKASI PADA KEPUASAN KONSUMEN DI KOTA MALANG", JURNAL SAINS PEMASARAN INDONESIA (Vol. XX). https://doi.org/10.14710/jspi.v20i1.18-32.
  4. Made Kevin Bratawisnu, A. A. (2018). "SOCIAL NETWORK ANALYSIS UNTUK ANALISA INTERAKSI USER DIMEDIA SOSIAL MENGENAI BISNIS E-COMMERCE", JURNAL MANAJEMEN DAN BISNIS (ALMANA) (Vol. VOL. 2 NO.2). https://doi.org/10.36555/almana.v2i2.143.
  5. Ratna Kencana Putri, B. W. (2019). "IMPLEMENTASI ALGORITMA MODIFIED GUSTAFSON-KESSEL UNTUK CLUSTERING TWEETS PADA AKUN TWITTER LAZADA INDONESIA", JURNAL GAUSSIAN (Vols. Volume 8, Nomor 3). Diponegoro: https://doi.org/10.14710/j.gauss.v8i3.26708.
  6. Reza, F. (2016). "STRATEGI PROMOSI PENJUALAN ONLINE LAZADA.CO.ID", Jurnal Kajian Komunikasi (Vols. Volume 4, No. 1). Jakarta: https://doi.org/10.24198/jkk.v4i1.6179.
  7. Doli Witro, M. I.-R. (2021). "Kontestasi Marketplace di Indonesia pada Era Pandemi: Analisis Strategi Promosi Tokopedia, Shopee, Bukalapak, Lazada,dan Blibli dalam Pemulihan Ekonomi Nasional", Jurnal Kajian Ekonomi dan Keuangan Syariah (Vol. 2). https://doi.org/10.53491/oikonomika.v2i2.178.
  8. Herlina, J. L. (2021). "DAMPAK FLASH SALE COUNTDOWN TIMER DI MARKETPLACE ONLINE PADA KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI INTERVENING", Jurnal Digismantech (Vol. Vol 1 (No. 1 )). http://dx.doi.org/10.30813/digismantech.v1i1.2616.
  9. Herlina, J. L. (2021). "PENGARUH MODEL PROMOSI FLASH SALE TERHADAP MINAT PEMBELI DAN KEPUTUSAN PEMBELI DI MARKETPLACE ONLINE", Jurnal Ilmiah MEA (Vol. 5). https://doi.org/10.31955/mea.vol5.iss2.pp1637-1652.
  10. Laksmira K Adhani, R. D. (2020). "PENGARUH WAKTU SEBELUM DAN SELAMA PANDEMI COVID-19 TERHADAP PERILAKU KONSUMEN BELANJA ONLINE". http://eprints.upnyk.ac.id/id/eprint/23988.
  11. Pina Wardani, P. R. (2022). "Strategi Pemasaran Online Alfamart Menghadapi Tantangan Selama Masa Pandemi Covid-19", Jurnal Ilmu Komputer, Ekonomi dan Manajemen (JIKEM) (Vol. 2).
  12. Priandewi, N. M. (2021). PENGARUH KUALITAS PRODUK, DESAIN PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI E-COMMERCE LAZADA, "Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan" (Vol. Volume 1 Nomor 2). Indonesia: https://doi.org/10.46306/vls.v1i2.34.