Vol 8 (2023): June (in progress)
Business and Economics

Marketing Analysis on Social Media to Increase Business Competitiveness on the E-Commerce Company Marketplace
Analisis Pemasaran pada Media Sosial Guna Meningkatkan Daya Saing Bisnis pada Marketplace Perusahaan Perdagangan Elektronik


Hafif Wisnu Wahyudi
Universitas Muhammadiyah Sidoarjo, Indonesia
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Published June 26, 2023
Keywords
  • Discounts,
  • Free Shipping,
  • Cashback
How to Cite
Wahyudi, H. W., & Sukmono, R. A. (2023). Marketing Analysis on Social Media to Increase Business Competitiveness on the E-Commerce Company Marketplace. Academia Open, 8, 10.21070/acopen.8.2023.4021. https://doi.org/10.21070/acopen.8.2023.4021

Abstract

Study this aim for measure content promotion frequent marketing done on strategy promotion as well as map interaction for para Which Bukalapak Marketplace user ? already applied in pictures that discuss discounts , free shipping , and cashback. Method study this use qualitative , data collection is carried out with method pulling data on twitter, after that processed with method we use wordij and gephi in filter that data . Technique determination this use method Social Network Analysis (SNA) with Using Crawl Data. Results study this show that response user in content promotion frequent marketing done on strategy promotion . First , map Which interactions on the Bukalapak Marketplace already applied in pictures that discuss discounts , free shipping , and cashback . And decide on Bukalapak on 2018-2019 and 2020-2021 the most frequent responded or not often responded with user that is Second , content promotion the most frequent “free shipping ” marketing 2020-2021 responded by user . Content promotion 2020-2021 “ cashback ” marketing that doesn't often in response by user .

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