Academia Open
Vol 8 (2023): June (in progress)
Business and Economics

Marketing Analysis on Social Media to Increase Business Competitiveness on the E-Commerce Company Marketplace
Analisis Pemasaran pada Media Sosial Guna Meningkatkan Daya Saing Bisnis pada Marketplace Perusahaan Perdagangan Elektronik


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  • Hafif Wisnu Wahyudi,
  • Rita Ambarwati Sukmono*
Hafif Wisnu Wahyudi
Universitas Muhammadiyah Sidoarjo, Indonesia
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.8.2023.4021
Published June 26, 2023
Keywords
  • Discounts,
  • Free Shipping,
  • Cashback
How to Cite
Wahyudi, H. W., & Sukmono, R. A. (2023). Marketing Analysis on Social Media to Increase Business Competitiveness on the E-Commerce Company Marketplace. Academia Open, 8, 10.21070/acopen.8.2023.4021. https://doi.org/10.21070/acopen.8.2023.4021

Copyright (c) 2023 Hafif Wisnu Wahyudi, Rita Ambarwati Sukmono

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

Study this aim for measure content promotion frequent marketing done on strategy promotion as well as map interaction for para Which Bukalapak Marketplace user ? already applied in pictures that discuss discounts , free shipping , and cashback. Method study this use qualitative , data collection is carried out with method pulling data on twitter, after that processed with method we use wordij and gephi in filter that data . Technique determination this use method Social Network Analysis (SNA) with Using Crawl Data. Results study this show that response user in content promotion frequent marketing done on strategy promotion . First , map Which interactions on the Bukalapak Marketplace already applied in pictures that discuss discounts , free shipping , and cashback . And decide on Bukalapak on 2018-2019 and 2020-2021 the most frequent responded or not often responded with user that is Second , content promotion the most frequent “free shipping ” marketing 2020-2021 responded by user . Content promotion 2020-2021 “ cashback ” marketing that doesn't often in response by user .

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