- Discounts,
- Free Shipping,
- Cashback
Copyright (c) 2023 Hafif Wisnu Wahyudi, Rita Ambarwati Sukmono

This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Study this aim for measure content promotion frequent marketing done on strategy promotion as well as map interaction for para Which Bukalapak Marketplace user ? already applied in pictures that discuss discounts , free shipping , and cashback. Method study this use qualitative , data collection is carried out with method pulling data on twitter, after that processed with method we use wordij and gephi in filter that data . Technique determination this use method Social Network Analysis (SNA) with Using Crawl Data. Results study this show that response user in content promotion frequent marketing done on strategy promotion . First , map Which interactions on the Bukalapak Marketplace already applied in pictures that discuss discounts , free shipping , and cashback . And decide on Bukalapak on 2018-2019 and 2020-2021 the most frequent responded or not often responded with user that is Second , content promotion the most frequent “free shipping ” marketing 2020-2021 responded by user . Content promotion 2020-2021 “ cashback ” marketing that doesn't often in response by user .
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