Academia Open
Vol 8 (2023): June (in progress)
Business and Economics

The Influence of Location, Food Quality, Service Quality, and Price on Purchase Decisions at Food Stalls in Sidoarjo
Pengaruh Lokasi, Kualitas Makanan, Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian Pada Warung Makan di Sidoarjo


View Article Suplementary File
Similarity Check Result
  • Denta Scotania Balqis,
  • Misti Hariasih*
Denta Scotania Balqis
Universitas Muhammadiyah Sidoarjo, Indonesia
Misti Hariasih
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.8.2023.3867
Published June 26, 2023
Keywords
  • Location,
  • Food Quality,
  • Service Quality,
  • Price,
  • Purchase Decision
How to Cite
Balqis, D. S., & Hariasih, M. (2023). The Influence of Location, Food Quality, Service Quality, and Price on Purchase Decisions at Food Stalls in Sidoarjo. Academia Open, 8, 10.21070/acopen.8.2023.3867. https://doi.org/10.21070/acopen.8.2023.3867

Copyright (c) 2023 Denta Scotania Balqis, Misti Hariasih

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC

Abstract

This study aims to examine the effect of location, food quality, service quality and price on purchasing decisions at Warung Makan Rahayu Sidoarjo. In this study using quantitative methods. The total sample taken in this study was 96 respondents from the customers of Warung Makan Rahayu Sidoarjo. Data collection techniques using questionnaires. Data analysis in this study includes validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, linearity test, auto correlation test, multiple linear regression analysis, T test, multiple correlation coefficient (R) and coefficient of determination (R2) . With the help of SPSS 22 (Statistical Package for the Social Sciences). The results of this study, prove that location has a significant effect on purchasing decisions, food quality has a significant effect on purchasing decisions, service quality has a significant effect on purchasing decisions, price has a significant effect on purchasing decisions at Warung Makan Rahayu Sidoarjo.

View Article Suplementary File
Similarity Check Result

Downloads

Download data is not yet available.

References

  1. Kotler, Philip. (2012). Manajemen Pemasaran. Edisi 13. Jilid 1. Jakarta: Pt . Prenhalindo.
  2. Sugiyono. (2018). Metode Penelitian Kombinasi (Mixed Methods) . Bandung: By Sutopo Alfabeta.
  3. Sugiyono. (2019). Metode Penelitian & Pengembangan, Research and Development . Bandung: Alfabeta.
  4. Supranto, Johanes. (2016). Teori dan Aplikasi . Jakarta: Erlangga.
  5. Sugiyono. (2017). Statistik Untuk Penelitian . Bandung: Alfabeta.
  6. Lupiyoadi, Rambat. (2014). Manajemen Pemasaran Jasa Berbasis Kompetensi. Edisi ke-3 . Jakarta: Salemba Empat.
  7. Onsardi, Aryandi. (2020). pengaruh Kualitas Pelayanan Serta Lokasi Terhadap Keputusan Pembelian ..Konsumen Pada Cafe Wareg Bengkulu . Jurnal Ilmu & Riset Manajemen.
  8. Hidayat, Indah Sari. (2020). Pengaruh Lokasi dan Fasilitas Terhadap Keputusan Pembelian Pada Cafe Bang Faizs. E-Jurnal Of Trends Economic And Accounting Research.
  9. Potter, J. Hotchkiss. (2012). Food science (5th edition) . New York: Chapman and Hall.
  10. Safri, Dona Laurika. (2022). Pengaruh Kualitas Makanan, Citra Merek, Lokasi Usaha dan Harga Terhadap Keputusan Pembelian Pada Toko Roti Hasanah Bakery Rantauprapat. Jurnal Manajemen Akuntansi (JUMSI) .
  11. Djimantoro, Jason. (2020). Pengaruh e-Wom, Kualitas Makanan dan Kualitas Layanan Terhadap Keputusan Pembelian Di Rumah Makan Kakkk Ayam Geprek. Jurnal Manajemen Dan Kewirausahaan .
  12. Tjiptono, Fandy. (2009). Service Marketing. Yogyakarta : Marknesis .
  13. Osmond, Susilowati. (2013). Pengaruh Persepsi Konsumen Pada Kualitas Makanan, Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian Konsumen di Loving Hut Surabaya. Jurnal Hospitality dan Manajemen .
  14. Fathoni, Daniel Okki. (2018). Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Cke Teknik Semarang. E-Jurnal Of Management .
  15. Zimmerer, Scarburough. (2009). Kewirausahaan dan Manajemen Usaha Kecil. Jakarta: Salemba Empat.
  16. Faroh, Wahyu Nurul. (2017). Analisis Pengaruh Harga, Promosi Dan Pelayanan Terhadap Keputusan Pembelian. E-Jurnal Ilmiah Prodi Manajemen Universitas Pamulang .
  17. Salea, Candra. (2021). Pembelian Konsumen di Restoran Cepat Saji Kfc Bahu Manado Pada Masa Covid-19 . EMBA.
  18. Permana, Rani Puspa. (2017). Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Perumahan Cianjur River Park Serang, Banten). Jurnal Ilmiah Manajemen Bisnis .
  19. Yonaldi, Lisa Amelisa. (2016). Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Gula Tebu. Jurnal Manajemen dan Kewirausahaan.
  20. Ardani, Gede Wisnu. (2020). Pengaruh Digital Marketing,Word of Mouth, Dan Kualitas Pelayanan Terhadap Keputusan. E-Jurnal Manajemen Universitas Udayana.
  21. Bagus, Vionna Adipramita. (2019). Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Lokasi Terhadap Terhadap Keputusan Pembelian Di Toko Perhiasan Emas Lancar Jaya Sekaran, Lamongan. Jurnal Ekonomi Manajemen (JEM17).
  22. Silvera, Lia. (2019). Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Toko Sepatu Alaspat Pamatangsiantar. E- Jurnal Ekonomi Manajemen.