Vol 8 (2023): June (in progress)
Business and Economics

The Influence of Brand Image, Product Quality and Price on the Purchase Decision of Brownies in Sidoarjo Regency
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Brownies Amanda di Kabupaten Sidoarjo


Moch Agung Kurniawan
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Published June 26, 2023
Keywords
  • Brand Image,
  • Product Quality,
  • Price,
  • Purchase Decision
How to Cite
Kurniawan, M. A., & Indayani, L. (2023). The Influence of Brand Image, Product Quality and Price on the Purchase Decision of Brownies in Sidoarjo Regency. Academia Open, 8, 10.21070/acopen.8.2023.3854. https://doi.org/10.21070/acopen.8.2023.3854

Abstract

This study aims to determine that brand image, product quality and price partially or simultaneously influence the purchasing decisions of Amanda brownies consumers in Sidoarjo. The method used in this reasearch is a quantitative survey, using data analysis assisted by the SPSS (Statistical Package for the Social Sciences) aplication. There is also an accidental sampling technique in determining the respondents in this study. Data collection techniques were carried out by distributing online questionnaires via google form.

Downloads

Download data is not yet available.

References

  1. Adyas, D., & Setiawan, I. (2019). Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Honda CBR150R di Cibinong. Jurnal Economicus.
  2. https://doi.org/10.47860/economicus.vl3il.167
  3. Akbar, Adam. (2012). Analisis Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Notebook Toshiba. Skripsi. Jakarta: Universitas Gunadarma.
  4. Akhmad, J. (1996) Analisis Faktor-Faktor yang Mempengaruhi Perilaku KOnsumen Warung Lesehan di Jalan Protokol Yogyakarta. Jurnal STIE Widya Wiwaha Kajian Bisnis, 7, 14-28.
  5. Andrianto, Hendra Noky., & Idris. (2013). Pengaruh Kualitas Produk, Citra Merek, Harga dan Promosi Terhadap Keputusan Pembelian Mobil Jenis Mpv Merek Toyota Kijang Inova di Semarang. Skripsi UNDIP.
  6. Handoyo, DW, Newla, Evelina., dan Listyorini, Sari. (2012). Pengaruh Citra Merek, Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Kartu Perdana Telkomflexi di Kecamatan Kudus Kabupaten Kudus. Jounal of Social And Politic UNDIP, 1-11.