Academia Open
Vol 8 (2023): June (in progress)
Business and Economics

The Influence of Brand Image, Product Quality and Price on the Purchase Decision of Brownies in Sidoarjo Regency
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Brownies Amanda di Kabupaten Sidoarjo


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  • Moch Agung Kurniawan,
  • Lilik Indayani*
Moch Agung Kurniawan
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.8.2023.3854
Published June 26, 2023
Keywords
  • Brand Image,
  • Product Quality,
  • Price,
  • Purchase Decision
How to Cite
Kurniawan, M. A., & Indayani, L. (2023). The Influence of Brand Image, Product Quality and Price on the Purchase Decision of Brownies in Sidoarjo Regency. Academia Open, 8, 10.21070/acopen.8.2023.3854. https://doi.org/10.21070/acopen.8.2023.3854

Copyright (c) 2023 Moch Agung Kurniawan, Lilik Indayani

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study aims to determine that brand image, product quality and price partially or simultaneously influence the purchasing decisions of Amanda brownies consumers in Sidoarjo. The method used in this reasearch is a quantitative survey, using data analysis assisted by the SPSS (Statistical Package for the Social Sciences) aplication. There is also an accidental sampling technique in determining the respondents in this study. Data collection techniques were carried out by distributing online questionnaires via google form.

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