Analysis of the Convenience and Usefulness of Commercial Electronic Marketplaces for Students Analisis Aspek Kemudahan dan Kemanfaatan Marketplace Elektronik Komersial Bagi Mahasiswa

Abstract

The purpose of this research is to answer questions from the problem formulation of the research, namely: how are the views of Management Study Program students at UMSIDA university about the ease and the benefit of shopee e-commerce; what are the views of UMSIDA Management Study Program students about the ease and the benefit of Tokopedia e-commerce; and how is the comparative analysis of the ease and the benefit both Shopee & Tokopedia among Umsida students. The research method used is a qualitative research with a qualitative descriptive approach. Data collection was done by interviewing 100 students. It turned out that the researcher took 7 informants who met the criteria as users and transacted in both shopee and Tokopedia e-commerce. Informants taken in this study were Management Study Program students at UMSIDA batch 2018. From the results of the research taken by the researcher is both Shopee and Tokopedia are very good to be used as online shopping sites. Many students use online shop sites to find all their needs through shopee and Tokopedia. From the previous explanation, it has been explained that the convenience and benefits of shopee and Tokopedia have an important role for students. Students are millennials who want to suit their needs easily. Shopee and Tokopedia are good online shops for students because they provide all their needs they want. However, students of Management study program at UMSIDA are more interested in using shopee than Tokopedia because they think that the products offered by Tokopedia are more expensive and less complete than shopee. By shopping at both shopee and Tokopedia, students can access the online shop anywhere and anytime.