Academia Open
Vol 7 (2022): December
Business and Economics

Factors Affecting Tourists' Revisit Decision: A Quantitative Analysis
Pengaruh Faktor-faktor terhadap Keputusan Wisatawan untuk Kembali: Analisis Kuantitatif


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  • Abdul Kodir,
  • Asat Rizal*
Abdul Kodir
Universitas Muhammadiyah Sidoarjo, Indonesia
Asat Rizal
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.7.2022.3076
Published December 26, 2022
Keywords
  • Tourist decision,
  • Revisit,
  • Quantitative analysis,
  • Factors,
  • destination
How to Cite
Kodir, A., & Rizal, A. (2022). Factors Affecting Tourists’ Revisit Decision: A Quantitative Analysis. Academia Open, 7, 10.21070/acopen.7.2022.3076. https://doi.org/10.21070/acopen.7.2022.3076

Copyright (c) 2022 Abdul Kodir, Asat Rizal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This quantitative research study aimed to investigate the impact of travel attraction, facility, price, and accessibility on tourists' decision to revisit Banyubiru Pasuruan. The sample comprised 95 visitors to Banyubiru Pasuruan, and path analysis using SPSS software version 18.00 was employed as the analytical tool. The findings revealed that travel attraction, facility, price, and accessibility individually exerted a partial influence on the decision to revisit, while collectively, they significantly affected tourists' decision to revisit Banyubiru Pasuruan. These results contribute to the understanding of the factors influencing tourists' decision-making process and have important implications for destination management and marketing strategies aimed at enhancing visitor satisfaction and fostering repeat visits.

Highlights:

  • Factors influencing tourist decision: Explore the key factors that impact tourists' decision to revisit Banyubiru Pasuruan.
  • Quantitative analysis: Employ a rigorous quantitative approach to examine the relationships between travel attraction, facility, price, accessibility, and tourist revisit decision.
  • Implications for destination management: Provide valuable insights for destination managers to enhance visitor satisfaction and develop effective marketing strategies for encouraging repeat visits to Banyubiru Pasuruan.

Keywords: Tourist decision, Revisit, Quantitative analysis, Factors, destination 

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