Academia Open
Vol 5 (2021): December
Business and Economics

The Effect of Products, Prices, and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo
Pengaruh Produk, Harga, dan Iklan Terhadap Keputusan Pembelian Produk Sosis So Nice PT So Good Food (Japfa) di Sidoarjo


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  • Luky Mardiyatno,
  • Mudji Astuti*
Luky Mardiyatno
Universitas Muhammadiyah Sidoarjo, Indonesia
Mudji Astuti
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.5.2021.1718
Published December 24, 2021
Keywords
  • Product,
  • Price,
  • Advertising,
  • Purchase Decision
How to Cite
Mardiyatno, L., & Astuti, M. (2021). The Effect of Products, Prices, and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo. Academia Open, 5, 10.21070/acopen.5.2021.1718. https://doi.org/10.21070/acopen.5.2021.1718

Copyright (c) 2021 Luky Mardiyatno, Mudji Astuti

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to determine and analyze the effect of product, price and advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo. This type of research is quantitative with causal nature. The object of this research is carried out by consumers who buy sausages so nice in the city of Sidoarjo by taking incidental sampling as many as 77 respondents. While the data instrument test uses validity and reliability tests, data collection techniques using questionnaires and data analysis techniques using multiple linear regression tests and hypothesis testing using t tests. The results of this study indicate that the Product variable influences the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa), Price affects the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa) and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa).

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