Rabiatul Adawiyah (1), Kasmita (2), Yuliarma (3), Feri Ferdian (4)
General Background: Cultural heritage tourism plays a vital role in supporting local economies and preserving identity, particularly in historically rich areas like Indonesia. Specific Background: The Siak Palace in Riau Province, as a living heritage site from the Malay Kingdom, holds strong potential as a cultural destination but faces challenges in optimizing visitor satisfaction. Knowledge Gap: Previous studies have not simultaneously analyzed the influence of the 4A components (Attraction, Accessibility, Amenities, Ancillary Services) on visitor satisfaction at Malay heritage destinations. Aims: This study investigates the effect of the 4A destination components on tourist satisfaction at the Siak Palace using a quantitative approach. Results: Based on responses from 400 visitors and SmartPLS 4.0 analysis, amenities and ancillary services significantly influenced satisfaction (p < 0.001), while attractions had a smaller positive effect (p = 0.035), and accessibility showed no significant impact (p = 0.408). Novelty: The study applies a robust sample size and advanced SEM-PLS analysis to a culturally specific heritage site, offering empirical insight into underexplored tourism dynamics. Implications: The findings highlight the need to improve facilities and complementary services over transport infrastructure to enhance tourist experiences and sustain heritage-based tourism in Siak.Highlight :
Keywords : Attraction, Accessibility, Amenities, Ancillary Services, Tourist Satisfaction
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