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Section Business and Economics

Building Entrepreneurial Interest of Scout Members Through Business Model Canvas Design Training

Membangun Minat Wirausaha Anggota Pramuka Melalui Pelatihan Desain Business Model Canvas
Vol. 10 No. 2 (2025): December:

Bisma Widyawan (1), Achmad Barlian (2), Joni Haryanto (3)

(1) Study Program of Business Administration, Institute of Social Science and Management STIAMI, Indonesia
(2) Study Program of Business Administration, Institute of Social Science and Management STIAMI, Indonesia
(3) Study Program of Business Administration, Institute of Social Science and Management STIAMI, Indonesia
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Abstract:

General Background: Youth entrepreneurship is a critical strategy for fostering economic self-reliance and innovation. Specific Background: In Indonesia, the Scout Movement has increasingly integrated character and skill-building programs, offering an opportunity to embed entrepreneurial education. Knowledge Gap: Despite awareness of entrepreneurship, practical understanding and application among adolescents—especially using tools like the Business Model Canvas (BMC)—remain limited. Aims: This study aims to enhance entrepreneurial interest and competency among 17-year-old Scout members through BMC design training. Results: Conducted as a participatory workshop, the training included lectures, business site visits, group simulations, and peer assessments. The findings showed that 66.7% of participants were unfamiliar with BMC prior to the workshop, but post-training evaluations revealed improved comprehension, with peer assessment scores averaging 3.08–4.00 (out of 5), and self-ratings predominantly between 7 and 9 (out of 10). Novelty: This study contributes novel insights into the integration of entrepreneurship education within a non-formal setting, specifically through experiential and peer-based learning methods tailored for Scout members. Implications: The findings suggest that structured, interactive training using BMC can effectively cultivate entrepreneurial mindset and skills in youth, and support the strategic inclusion of business education in character-based programs like Scouting.
Highlight :




  • Hands-on BMC Training: Scout members engaged in designing business models using the Business Model Canvas to enhance entrepreneurial skills.




  • Peer-Based Learning: Activities included peer assessment to deepen understanding through evaluation and feedback.




  • Youth-Centered Approach: The training targeted 17-year-old Scout members, aligning with their developmental stage and promoting real-world business thinking.




Keywords : Business Model Canvas, BMC, Entrepreneurship, Scout Members, Training


 

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