Skip to main navigation menu Skip to main content Skip to site footer
Academia Open

Business and Economics

Vol 9 No 2 (2024): December

Influential Factors on Online Repurchase Intentions: A Study on Tokopedia Marketplace
Faktor-faktor yang Mempengaruhi Niat Pembelian Ulang Secara Online: Studi pada Pasar Tokopedia



(*) Corresponding Author
DOI
https://doi.org/10.21070/acopen.9.2024.5367
Published
September 28, 2023

Abstract

This quantitative study investigates the impact of trust, risk perception, and perceived benefits on online repurchase intentions within the Tokopedia marketplace. Conducted in Sidoarjo, Indonesia, the research sampled individuals who had made multiple purchases on Tokopedia. Findings reveal that trust exerts a positive partial influence on online repurchase intentions, while risk perception and perceived benefits also influence repurchase intentions positively. Collectively, these factors underscore the complex dynamics of consumer behavior in the online marketplace, offering insights for e-commerce platforms and marketers seeking to enhance customer loyalty and repeat purchases.

Highlight:

  • This study examines the influence of trust, risk perception, and perceived benefits on online repurchase intentions in the Tokopedia marketplace.
  • Trust plays a significant positive role in shaping online repurchase intentions.
  • Findings provide valuable insights for e-commerce platforms and marketers aiming to foster customer loyalty and repeat purchases in the online marketplace.

Keywords: Online Repurchase Intentions,Trust, Risk Perception,  Perceived Benefits, Tokopedia Marketplace

References

  1. U. Sumarwan, "Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran," Ghalia Indonesia, Bogor, 2014.
  2. K. C. Laudeon and J. P. Laudon, "Sistem informasi manajemen," 13th ed. Jakarta: Salemba Empat, 2015.
  3. R. Ghafiki and R. Setyorini, "Pengaruh Kualitas Website Terhadap Keputusan Pembelian Pada Situs Bukalapak.com," Management, vol. 4, no. 1, pp. 678-686, 2017.
  4. E. Yuliawan, H. Siagian, and L. Willis, "Analisis Pengaruh Faktor Kepercayaan, Kemudahan Dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Online Shop Zalora Indonesia (Studi Pada Mahasiswa Program Studi Manajemen STIE Mikroskil Medan)," Jurnal Ekonomi dan Kewirausahaan, vol. 12, no. 2, 2018.
  5. P. Kotler and K. L. Keller, "Manajemen Pemasaran edisi 12 Jilid 1 & 2." Jakarta: PT. Indeks, 2016.

Downloads

Download data is not yet available.