Skip to main navigation menu Skip to main content Skip to site footer
Academia Open

Business and Economics

Vol 9 No 2 (2024): December

TikTok Celebrities as Role Models: Imitation or Innovation?
"Apakah Selebriti TikTok sebagai Panutan: Imitasi atau Inovasi?"



(*) Corresponding Author
DOI
https://doi.org/10.21070/acopen.9.2024.5321
Published
September 28, 2023

Abstract

This qualitative study aimed to analyze the TikTok accounts of @ayuanzillah and @yusni.a, with a focus on the self-existence of teenagers in Jiken village. The study used purposive sampling and descriptive qualitative analysis to examine the videos uploaded on the accounts. The results showed that the videos were not original but rather copied from other sources, indicating a trend-following behavior rather than trend-setting. The TikTok celebrities exhibited a calm demeanor to maintain their online presence and avoid negative feedback from netizens. The motivational quotes shared on the platform were mostly based on personal experiences and aimed to inspire others. The study implies that TikTok celebrities can serve as role models for teenagers, but their influence should be monitored to ensure that they promote positive values and behaviors.

Highlight:

  • The study used purposive sampling and descriptive qualitative analysis to examine the TikTok accounts of @ayuanzillah and @yusni.a, with a focus on the self-existence of teenagers in Jiken village. The results showed that the videos were not original but rather copied from other sources, indicating a trend-following behavior rather than trend-setting.
  • The study implies that TikTok celebrities can serve as role models for teenagers, but their influence should be monitored to ensure that they promote positive values and behaviors.
  • TikTok has policies regarding inactive accounts and verified accounts. A verified badge means that TikTok has confirmed the account belongs to the person or brand it represents, and an inactive account may have its username reset if it remains inactive for 180 days or more

Keywords: TikTok, Purposive sampling,Descriptive qualitative analysis,Trend-following behavior,Role models

References

  1. Nasrullah and Rulli, Media Sosial Perspektif Komunikasi, Budaya, Sosioteknologi, 2nd ed. Bandung: Simbiosa Rekatama Media, 2016.
  2. Zainal Abidin, Analisis Eksistensial. Jakarta: PT. Raja Grafindo Persada, 2007.
  3. Uhar Suharsaputra, Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan. Bandung: PT Refika Aditama, 2012.
  4. Sugiyono, Penelitian Kualitatif, Kuantitatif dan R&D. Bandung: Afabeta, 2011.
  5. Danang Sunyoto, Teori Kuisioner dan Analisis Data. Yogyakarta: Graha Ilmu, 2013.
  6. Eko Sugiarto, Menyusun Proposal Penelitian Kualitatif: Skripsi dan Tesis. Yogyakarta: Suaka Media, 2017.
  7. Lexy J. Moleong, Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya, 2012.
  8. Sutrisno Hadi, Metodologi Research jilid II. Yayasan Penerbitan Fakultas Psikologi UGM Yogyakarta, 1981.
  9. Sarwono Jonathan, Metode Penelitian Kuantitatif dan Kualitatif. Yogyakarta: Graha Ilmu, 2006.
  10. Christvidya, K. P. "Pengertian Endorsement: Manfaat dan Kekurangannya." Fimela, 12 Mar. 2021.
  11. Anjarwati, J. "Media Sosial." Foresteract, 2 Feb. 2020.
  12. Stanley J. Baran and Dennis K. Davis, Teori Ilmu Komunikasi Massa: Dasar Pergolakan, dan Masa Depan.Jakarta: Salemba Humanika, 2010.
  13. Zulkarnain, Interpreneurial Marketing Teori dan Implementasi. Yogyakarta: Graha Ilmu, n.d.
  14. R. Tasruddin, Strategi Periklanan Dalam Perspektif Komunikasi Pemasaran. Makassar: Alauddin University Press, 2011.
  15. T. D. Depbudpar, Strategi Komunikasi Pemasaran Pariwisata Internasional 2009. Jakarta: Direktorat Jendral pemasaran, Kementrian Kebudayaan dan Pariwisata Republik Indonesia, 2009.

Downloads

Download data is not yet available.