Vol 8 (2023): June (in progress)
Business and Economics

The Influence of Store Atmosphere, Food Quality, Service Quality on Purchase Decisions on Chinese Food and Beverages in Sidoarjo
Pengaruh Toko Suasana, Kualitas Makanan, Kualitas Layanan Terhadap Keputusan Pembelian pada Makanan dan Minuman Cina di Sidoarjo


Rini Ayu Agustin
Universitas Muhammadiyah Sidoarjo, Indonesia
Dewi Komala Sari
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Published June 26, 2023
Keywords
  • Store Atmosphere,
  • Food Quality,
  • Service Quality,
  • Purchase Decision
How to Cite
Agustin, R. A., & Sari, D. K. (2023). The Influence of Store Atmosphere, Food Quality, Service Quality on Purchase Decisions on Chinese Food and Beverages in Sidoarjo. Academia Open, 8, 10.21070/acopen.8.2023.4115. https://doi.org/10.21070/acopen.8.2023.4115

Abstract

This study aims to determine the effect of store atmosphere, food quality, service quality on purchasing decisions in the noodle kingdom in Sidoarjo. The method used in this research is a quantitative approach method. as many as 100 people who have bought kingdom noodle products. The informasi analysis technique used in this study uses multiple linear regression using the SPSS version 25 program. The results in this study prove that store atmosphere has an influence on quality and affects purchasing decisions.

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