Academia Open
Vol 8 No 1 (2023): June
Business and Economics

Leather Wallet Purchasing: Quality, Price, and Advertising Influence
Pengaruh Kualitas Produk, Harga, dan Periklanan terhadap Keputusan Pembelian Dompet Kulit: Studi Kuantitatif


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  • Fedrica Dellyanti,
  • Dewi Komala Sari*
Fedrica Dellyanti
Universitas Muhammadiyah Sidoarjo, Indonesia
Dewi Komala Sari
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.8.2023.3947
Published June 26, 2023
Keywords
  • Product Quality,
  • Price,
  • Advertising,
  • Leather wallets,
  • Purchasing decisions
How to Cite
Dellyanti, F., & Sari, D. K. (2023). Leather Wallet Purchasing: Quality, Price, and Advertising Influence. Academia Open, 8(1), 10.21070/acopen.8.2023.3947. https://doi.org/10.21070/acopen.8.2023.3947

Copyright (c) 2023 Fedrica Dellyanti, Dewi Komala Sari

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This descriptive study aimed to examine the impact of product quality, price, and advertising on purchasing decisions for leather wallets at Aris Collection, Tanggulangin Sidoarjo. The research employed a quantitative approach with a sample size of 57 respondents, selected through Simple Random Sampling. Data was collected using a questionnaire and analyzed using multiple linear regression in the SPSS Statistics version 22 program. The results revealed significant effects of product quality, price, and advertising on leather wallet purchasing decisions at Aris Collection. These findings contribute to the understanding of consumer behavior and provide implications for marketers and businesses to enhance their strategies in the competitive leather wallet market. 

Highlights:

  • The study examines the influence of product quality, price, and advertising on purchasing decisions for leather wallets.
  • Multiple linear regression analysis is employed to analyze the data collected through a questionnaire.
  • Significant effects of product quality, price, and advertising on leather wallet purchasing decisions are identified, providing insights for marketers in the industry.

Keywords: Product quality, Price, Advertising, Leather wallets, Purchasing decisions.

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