Academia Open
Vol 8 (2023): June (in progress)
Business and Economics

The Influence of Product Quality, Price and Service Quality on Purchase Decisions on Fast Food in Sidoarjo
Pengaruh Kualitas Produk, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian pada Makanan Cepat Saji di Sidoarjo


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  • Vebia Afni Riszaini,
  • Lilik Indayani*
Vebia Afni Riszaini
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.8.2023.3939
Published June 26, 2023
Keywords
  • Service Quality,
  • Price,
  • Product Quality,
  • Purchase Decision,
  • McDonald’s
How to Cite
Riszaini, V. A., & Indayani, L. (2023). The Influence of Product Quality, Price and Service Quality on Purchase Decisions on Fast Food in Sidoarjo. Academia Open, 8, 10.21070/acopen.8.2023.3939. https://doi.org/10.21070/acopen.8.2023.3939

Copyright (c) 2023 Vebia Afni Riszaini, Lilik Indayani

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study aims to examine and analyze about the effect of product quality, price and service quality on purchasing decisions at McDonald's Taman Pinang Sidoarjo. This research is a quantitative research type. The samples in this research were 170 people and were taken using the purposive sampling technique. The data collection technique was carried out by distributing questionnaires using a modified 4-point likert scale. The data analysis technique in this research are using data quality testing, classic assumption test, multiple linear regression analysis, and hypothesis testing. This study has the following results: (1) Product quality influences purchasing decisions at McDonald's Taman Pinang Sidoarjo. (2) Price influences purchasing decisions at McDonald's Taman Pinang Sidoarjo. (3) Service quality influences purchasing decisions at McDonald's Taman Pinang Sidoarjo. (4) Product quality, price and service quality simultaneously influence purchasing decisions at McDonald's Taman Pinang Sidoarjo.

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