Vol 8 (2023): June (in progress)
Business and Economics

The Influence of Social Media, Brand Image and Price on Purchase Decisions on Crypto Asset Exchange Platform Applications
Pengaruh Media Sosial, Citra Merek dan Harga terhadap Keputusan Pembelian Pada Aplikasi Platform Exchange Aset Kripto


Fajar Fakhrur Fiqri
Universitas Muhammadiyah Sidoarjo, Indonesia
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Published June 26, 2023
Keywords
  • Social Media,
  • Brand Image And Price,
  • Purchasing Decisions
How to Cite
Fiqri, F. F., & Oetarjo, M. (2023). The Influence of Social Media, Brand Image and Price on Purchase Decisions on Crypto Asset Exchange Platform Applications. Academia Open, 8, 10.21070/acopen.8.2023.3840. https://doi.org/10.21070/acopen.8.2023.3840

Abstract

This study aims to find out the Influence of Social Media, Brand Image and Price on Cryptocurrency Consumer Purchasing Decisions on Tokocrypto Applications. This research approach uses quantitative methods. Sampling in this study using a non probability sampling method with purposive sampling techniques with a total of 100 respondents. Data collection techniques are carried out using questionnaires distributed through online using google form. The data analysis techniques in this study used multiple linear regression through the SPSS Statistics program version 18. Based on the results of the analysis, it can be concluded that Social Media has an affect on Purchasing Decisions, Brand Image has an affect on Purchasing Decisions, Price has an affect on Purchasing Decisions and Social Media, Brand Image, and Price have a simultaneous effect on Purchasing Decisions.

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