- Price,
- Promotion,
- School Image,
- Student Interest
Copyright (c) 2023 Dea Ayu Tisna, Mas Oetarjo

This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Budhi Darma Sidoarjo Private Vocational High School is one of the educational units in Krembung, Kec. Krembung, Kab. Sidoarjo, East Java. This study aims to determine the effect of price, promotion, and school image on the interest of new students at Budhi Darma Sidoarjo Private Vocational High School. In this study, using quantitative research methods. In this study using a saturated sampling technique, so that the sampling is all new students who register at Budhi Darma Sidoarjo Private Vocational High School totaling 42 students. This research uses the help of IBM SPSS V. 25 software. The data analysis technique used is through classical assumption test, multiple linear regression analysis, t test, multiple correlation coefficient test, and coefficient of determination.Based on the results of the study, it was found that price had a significant effect on the interest of new students at Budhi Darma Sidoarjo Private Vocational High School. Promotion had a significant effect on the interest of new students at Budhi Darma Sidoarjo Private Vocational High School, and School image has a significant effect on the interest of new students at Budhi Darma Sidoarjo Private Vocational High School.
Downloads
References
- A. dan F. , Metode Penelitian Manajemen: Pedoman Penelitian untuk skripsi, Tesis dan Disertai Ilmu Manajemen, Semarang: Universitas Diponegoro, 2006.
- A. Darda dan B. Abdulah, “Pengaruh Harga, Kualitas Pelayanan, dan Promosi terhadap Minat Masyarakat Bersekolah di SMAM Wanaraja,” Jurnal EKOBIS: Ekonomi Bisnis & Manajemen, pp. 01-16, 2018.
- S. E. Y. Waluyo, “Analisa pengaruh lokasi, biaya dan kualitas pendidikan terhadap minat siswa memilih sekolah SMA Muhammadiyah 2 Mojosari di Mojokerto,” JEBDEER: Journal of Entrepreneurship, Business Development and Economic Educations Research, 2018.
- U. S. A. K. &. R. C. W. E. Mahemba, “Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Ulang Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Studi pada Mahasiswa Pengguna Smartphone Xiaomi di Universitas Sanata Dharma Yogyakart,” In Prosiding Seminar Nasional Multidisiplin Ilmu, pp. (Vol. 1, No. 2, pp. 428-439)., 2019.
- P. Kotler dan K. Keller, Manajemen pemasaran. Edisi 13. Jilid 2, Jakarta: Erlangga, 2010.
- Z. K. A. &. Z. M. M. M. Azkiyah, “Pengaruh Kualitas Pelayanan Akademik Dan Promosi Terhadap Minat Siswa Baru Di Madrasah,” Nidhomul Haq: Jurnal Manajemen Pendidikan Islam, pp. 290-303, 2020.
- B. Alma, Manajemen Pemasaran dan Pemasaran Jasa, Bandung: Alfabeta, 2016, p. 372.
- F. Hidayat, “Pengaruh Persepsi Siswa Tentang Citra dan Lingkungan Sekolah Terhadap Minat Siswa Memilih SMA Swasta Al-Istiqamah Kabupaten Pasaman Barat,” Doctoral dissertation, STKIP PGRI Sumatera Barat, 2014.
- Sugiyono, Metode penelitian Kuantitatif, Kualitatif Dan R&D, Bandung: pt alfabet, 2017.
- G. A. Kotler Philip, Principles of marketing. 17th edition, United Kingdom: Pearson Education Limited, 2018.
- S. Minarti, Manajemen Sekolah Mengelola Lembaga Pendidikan Secara Mandiri, Jakarta: Ar-Ruzz Media, 2016.
- F. Tjiptono, Strategi Pemasaran, Yogyakarta: Andi Offset, 2015.
- A. A. Adam, “Analisis Pengaruh Promosi, Persepsi Harga dan Lokasi Terhadap Minat Masuk Mahasiswa Baru Pada Universitas Potensi Utama Medan.(Studi Kasus Pada Fakultas Seni Dan Desain),” Kumpulan Karya Ilmiah Mahasiswa Fakultas Sosial Sains, 2021.
- M. A. &. M. M. Fadjrin, “Pengaruh Lokasi Sekolah, Promosi Sekolah, Persepsi Dan Teman Sebaya Terhadap Minat Siswa Memilih Jurusan,” Economic Education Analysis Journal, pp. 352-364, 2017.
- M. R. Z. &. K. D. Sari, “Pengaruh Citra Universitas, Promosi Dan Harga Terhadap Minat Siswa Memilih Universitas Bung Hatta (Studi Kasus Siswa Kelas 3 Sma Negeri Tahun Ajar 2019/2020 Di Kota Padang),” Abstract of Undergraduate Research, 2020.