Vol 8 (2023): June (in progress)
Business and Economics

The Effect of Price, Promotion and School Image on New Students' Interest in Vocational High Schools in Sidoarjo Regency
Pengaruh Harga, Promosi dan Citra Sekolah Terhadap Minat Siswa Baru pada Sekolah Menengah Kejuruan di Kabupaten Sidoarjo


Dea Ayu Tisna
Universitas Muhammadiyah Sidoarjo, Indonesia
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Published June 26, 2023
Keywords
  • Price,
  • Promotion,
  • School Image,
  • Student Interest
How to Cite
Tisna, D. A., & Oetarjo, M. (2023). The Effect of Price, Promotion and School Image on New Students’ Interest in Vocational High Schools in Sidoarjo Regency. Academia Open, 8, 10.21070/acopen.8.2023.3596. https://doi.org/10.21070/acopen.8.2023.3596

Abstract

Budhi Darma Sidoarjo Private Vocational High School is one of the educational units in Krembung, Kec. Krembung, Kab. Sidoarjo, East Java. This study aims to determine the effect of price, promotion, and school image on the interest of new students at Budhi Darma Sidoarjo Private Vocational High School. In this study, using quantitative research methods. In this study using a saturated sampling technique, so that the sampling is all new students who register at Budhi Darma Sidoarjo Private Vocational High School totaling 42 students. This research uses the help of IBM SPSS V. 25 software. The data analysis technique used is through classical assumption test, multiple linear regression analysis, t test, multiple correlation coefficient test, and coefficient of determination.Based on the results of the study, it was found that price had a significant effect on the interest of new students at Budhi Darma Sidoarjo Private Vocational High School. Promotion had a significant effect on the interest of new students at Budhi Darma Sidoarjo Private Vocational High School, and School image has a significant effect on the interest of new students at Budhi Darma Sidoarjo Private Vocational High School.

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