Academia Open
Vol 8 No 1 (2023): June
Business and Economics

New Student Interest: Price, Promotion, and School Image in Vocational High School
Faktor-faktor yang Mempengaruhi Minat Siswa Baru: Harga, Promosi, dan Citra Sekolah dalam Sekolah Menengah Kejuruan Swasta


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  • Dea Ayu Tisna,
  • Mas Oetarjo*
Dea Ayu Tisna
Universitas Muhammadiyah Sidoarjo, Indonesia
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.8.2023.3596
Published June 26, 2023
Keywords
  • Price,
  • Promotion,
  • School Image,
  • new student interest,
  • private vocational high school
How to Cite
Tisna, D. A., & Oetarjo, M. (2023). New Student Interest: Price, Promotion, and School Image in Vocational High School. Academia Open, 8(1), 10.21070/acopen.8.2023.3596. https://doi.org/10.21070/acopen.8.2023.3596

Copyright (c) 2023 Dea Ayu Tisna, Mas Oetarjo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This quantitative study aims to examine the impact of price, promotion, and school image on the interest of new students at a private vocational high school in Sidoarjo, East Java. The research utilized a saturated sampling technique, encompassing all 42 new students who registered at the school. IBM SPSS V. 25 software was employed for data analysis, including classical assumption tests, multiple linear regression analysis, t-tests, multiple correlation coefficient tests, and the coefficient of determination. The findings reveal that price, promotion, and school image all significantly influence the interest of new students at the vocational high school. This study provides valuable insights for educational institutions in understanding the factors that affect new student interest, guiding their efforts to attract and retain students.

Highlights:

  • Factors influencing new student interest: Examining the impact of price, promotion, and school image on the interest of new students.
  • School choice determinants: Analyzing the significance of these factors in shaping the decision-making process of new students.
  • Implications for educational institutions: Providing insights for private vocational high schools in attracting and retaining new students through effective pricing strategies, promotional activities, and cultivating a positive school image.

Keywords: price, promotion, school image, new student interest, private vocational high school

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