Vol 8 (2023): June (in progress)
Business and Economics

The Influence of Price, Product Quality and Service Quality on Purchase Decisions in Sidoarjo Leather Craft Products
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Produk Kerajinan Kulit Sidoarjo


Muchammad Rifta Indra Yulian
Universitas Muhammadiyah Sidoarjo, Indonesia
Detak Prapanca
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Published June 26, 2023
Keywords
  • Price,
  • Product Quality,
  • Service Quality,
  • Purchase Decision
How to Cite
Yulian, M. R. I., & Prapanca, D. (2023). The Influence of Price, Product Quality and Service Quality on Purchase Decisions in Sidoarjo Leather Craft Products. Academia Open, 8, 10.21070/acopen.8.2023.3545. https://doi.org/10.21070/acopen.8.2023.3545

Abstract

This study aims to determine the effect of price, product quality, and service quality on purchasing decisions for leather craft products at UD. Muji Makmur (MM) Tanggulangin partially and simultaneously.This research is a causal research using quantitative methods, while the sample technique used is accidental sampling where the sample size is 98 respondents who are calculated using the Lemeshow formula. The data collection technique used a questionnaire which was measured using a Likert scale. The data analysis technique used multiple linear regression analysis.The results obtained in the hypothesis test based on the F test resulted in the value of Fcount > Ftable and the T test resulted in the value of Tcount for the price variable (X1), product quality (X2), and service quality (X3) greater than Ttable, meaning that there was a simultaneous effect and partial between price, product quality, and service quality on purchasing decisions. In addition, seen from the value of the beta coefficient of service quality has the most dominant influence on purchasing decisions. Based on the acquisition of the R value, the relationship between the variables of Price, Product Quality, and Service Quality on purchasing decisions can be said to be very strong.

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