Vol 8 (2023): June (in progress)
Business and Economics

The Influence of Price, Product Quality and Service Quality on Purchase Decisions in Sidoarjo Leather Craft Products
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Produk Kerajinan Kulit Sidoarjo


Muchammad Rifta Indra Yulian
Universitas Muhammadiyah Sidoarjo, Indonesia
Detak Prapanca
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published June 26, 2023
Keywords
  • Price,
  • Product Quality,
  • Service Quality,
  • Purchase Decision
How to Cite
Yulian, M. R. I., & Prapanca, D. (2023). The Influence of Price, Product Quality and Service Quality on Purchase Decisions in Sidoarjo Leather Craft Products. Academia Open, 8, 10.21070/acopen.8.2023.3545. https://doi.org/10.21070/acopen.8.2023.3545

Abstract

This study aims to determine the effect of price, product quality, and service quality on purchasing decisions for leather craft products at UD. Muji Makmur (MM) Tanggulangin partially and simultaneously.This research is a causal research using quantitative methods, while the sample technique used is accidental sampling where the sample size is 98 respondents who are calculated using the Lemeshow formula. The data collection technique used a questionnaire which was measured using a Likert scale. The data analysis technique used multiple linear regression analysis.The results obtained in the hypothesis test based on the F test resulted in the value of Fcount > Ftable and the T test resulted in the value of Tcount for the price variable (X1), product quality (X2), and service quality (X3) greater than Ttable, meaning that there was a simultaneous effect and partial between price, product quality, and service quality on purchasing decisions. In addition, seen from the value of the beta coefficient of service quality has the most dominant influence on purchasing decisions. Based on the acquisition of the R value, the relationship between the variables of Price, Product Quality, and Service Quality on purchasing decisions can be said to be very strong.

Downloads

Download data is not yet available.

References

  1. Kotler, Philip & Keller, K. L. (2012). Manajemen Pemasaran (Ketiga Bel). Jakarta: Erlangga.
  2. Saladin, D. 2008. Manajemen Pemasaran Analisis, Perencanaan, Pelaksanaan dan Pengendalian. Linda Karya. Bandung.
  3. Kotler, Philip & Amstrong, G. (2012). Prinsip-Prinsip Pemasaran (Edisi 13). Jakarta: Erlangga.
  4. Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa: Berbasis Kompetensi (Edisi 3). Jakarta: Salemba Empat.
  5. Kodu, S. (2013). Harga, Kualitas Produk Dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Mobil Toyota Avanza. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(3), 1251–1259.
  6. Juni Priansa, D. (2017). Komunikasi Pemasaran Terpadu. Bandung: Pustaka Setia.
  7. Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
  8. Sugiyono, (2010) Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
  9. Lemeshow, Stanley. (1997). Besar Sampel dalam Penelitian Kesehatan, Gajah Mada University, Yogyakarta.
  10. Sugiyono. (2016). Metode Penelitian Kombinasi (Mixed Methods). Bandung: Alfabeta.
  11. Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung: Alfabeta.
  12. Sujarweni, V. Wiratna. 2015. Statistik untuk Bisnis dan Ekonomi. Yogyakarta: Pustaka Baru Press.
  13. Kodu, S. (2013). Harga, Kualitas Produk Dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Mobil Toyota Avanza. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(3), 1251–1259.
  14. Mananeke, A. L. P. W. L., & Sepang, J. (2013). Pengaruh Kualitas Produk, Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian Konsumen Di Bentenan Center Sonder Minahasa. EMBA, 73(3), 12–14.
  15. Utami, C. W. (2017). Manajemen Ritel (Edisi 3). Jakarta: Salemba Empat.
  16. Idris, F. (2015). Faktor- Faktor Yang Mempengaruhi Keputusan Pedurungan Kota Semarang. Journal of Management, 4, 1–9.