Academia Open
Vol 8 (2023): June (in progress)
Business and Economics

The Effect of Price, Service Quality, and Sales Location on Customer Loyalty through Customer Satisfaction as an Intervening Variable at a Cafe in Sidoarjo
Pengaruh Harga, Kualitas Layanan, dan Lokasi Penjualan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Cafe di Sidoarjo


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  • Evi Widianti,
  • Mudji Astuti*
Evi Widianti
Universitas Muhammadiyah Sidoarjo, Indonesia
Mudji Astuti
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.8.2023.3519
Published June 26, 2023
Keywords
  • Price,
  • Quality of Service,
  • Location of Sales,
  • Customer Loyalty,
  • Customer Satisfaction
How to Cite
Widianti, E., & Astuti, M. (2023). The Effect of Price, Service Quality, and Sales Location on Customer Loyalty through Customer Satisfaction as an Intervening Variable at a Cafe in Sidoarjo. Academia Open, 8, 10.21070/acopen.8.2023.3519. https://doi.org/10.21070/acopen.8.2023.3519

Copyright (c) 2023 Evi Widianti, Mudji Astuti

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This Study aims to determine the effect of price, service quality, and sales location on customer loyalty through customer satisfaction as an intervening variable at café lare darjo. this reseaerch is a type of quantitative research with hypothesis tesing. The sample used in this study were 99 respondents. The sampling techniques used was purposive sampling method. The analytical tool used in this study is a path analysis technique with the help of software for the operating system called smart-pls (partial least square) version 3.0. The data used in this study are questionnaire data and data sourced from Café Lare Darjo. Data collection techniques using questionnaires, interviews, and observations.

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