Vol 7 (2022): December
Business and Economics

The Effect of Store Atmosphere, Range of Products, Sale Promotion on Purchase Decisions Consumer Hero Supermarket
Pengaruh Store Atmosphere, Kelengkapan Produk, Promosi Penjualan terhadap Keputusan Pembelian Konsumen HERO Supermarket


Sabnatia Fanani
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published September 14, 2022
Keywords
  • Store Atmosphere,
  • Range of Products,
  • Sale Promotion
How to Cite
Fanani, S., & Indayani, L. (2022). The Effect of Store Atmosphere, Range of Products, Sale Promotion on Purchase Decisions Consumer Hero Supermarket. Academia Open, 7, 10.21070/acopen.7.2022.3491. https://doi.org/10.21070/acopen.7.2022.3491

Abstract

The effect of store atmosphere, range of products, sale promotion on purchase decisions consumers at hero supermarket in sidoarjo. the aim of this study to know the effect of store atmosphere, range of products, sale promotion on purchase decisions at hero supermarket. this study based on a fact in the field study made to all consumers at HERO supermarket in Sidoarjo. the method used in this research is quantitative approach method. sampling in this study was conducted by non-propality sampling method with purposive sampling. data collection at this study done by spreading to all consumers hero supermarket . this research use multiple linear regression data analysis using SPSS (statistical program for social science) version 25 for windows. the results of this study indicate that the store atmosphere variable has an effect on purchasing decisions, the range of products variable has an effect on purchasing decisions, and the sale promotion  variable has an effect on purchasing decisions at hero supermarket in Sidoarjo.

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