Vol 7 (2022): December
Business and Economics

The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Purchase Decision of Kampoeng Roti Tropodo Waru Sido
Pengaruh Brand Image, Brand Trust, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Kampoeng Roti Tropodo Waru Sidoarjo


Devan Kertajasa
Universitas Muhammdiyah Sidoarjo, Indonesia
Rita
UNIVERSITAS MUHAMMADIYAH SIDOARJO, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published September 13, 2022
Keywords
  • Brand Image,
  • Brand Trust,
  • Product Quality,
  • Price,
  • Purchase Decision
How to Cite
Kertajasa, D., & Sukmono, R. A. (2022). The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Purchase Decision of Kampoeng Roti Tropodo Waru Sido. Academia Open, 7, 10.21070/acopen.7.2022.3484. https://doi.org/10.21070/acopen.7.2022.3484

Abstract

The background of this research is related to the competition in choosing a bakery that is growing rapidly by offering various product advantages to consumers in Kampoeng Roti Tropodo, Sidoarjo. To find out and analyze Brand Image, Brand Trust, Product Quality, and Price on the Purchase Decision of Kampoeng Roti at Tropodo Waru Sidoarjo. This research uses quantitative research with hypothesis testing. The analytical tool used is a questionnaire. Data collection techniques using questionnaires, distributed to 100 consumers of Kampoeng Roti located in Tropodo, Sidoarjo. The measurement of the study used a Likert scale. The data analysis technique used in this study was multiple linear regression using the IBM Statistic SPSS version 24 program. The results showed that (1) Brand Image (X1), had a partial influence on the Purchase Decision of Kampoeng Roti Tropodo Waru Sidoarjo. (2) Brand Trust (X2), has a partial influence on the Purchase Decision of Kampoeng Roti Tropodo Waru Sidoarjo. (3) Product Quality (X3), has a partial influence on the Purchase Decision of Kampoeng Roti Tropodo Waru Sidoarjo. (4) Price (X4), has a partial influence on the Purchase Decision of Kampoeng Roti Tropodo Waru Sidoarjo. (5) Brand Image (X1), Brand Trust (X2), Product Quality (X3), and Price (X4) simultaneously have a significant effect on Purchase Decisions, so it can be concluded that each X variable has a simultaneous effect on Y variable and the second hypothesis has been answered.

Downloads

Download data is not yet available.

References

  1. Setiadi, Konsep dan Praktek Pemasaran. Yogyakarta: Graha Ilmu, 2003.
  2. R. Freddy, Analisis SWOT. Jakata: PT.Gramedia Pustaka Utama, 2015.
  3. A. Kotler, Priciple of Marketing, 15th ed. 2009.
  4. F. Tjiptono, Service, Quality& Satisfaction. Yogyakarta: Andi Offset, 2016.
  5. K. Kotler, “marketing management,” 15th ed., 2016.
  6. Amirullah, “Pengaruh Bauran Pemaran terhadap Kepuasan konsumen,” vol. Vol 2, 2021.
  7. J. Sumarauw, A. Soegoto, and D. Tampi, “Pengaruh Kualitas Produk, Harga, Dan Daya Tarik Iklan Terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy Pada Pt. Daya Adicipta Wisesa,” J. Ris. Ekon. Manajemen, Bisnis dan Akunt., vol. 4, no. 1, pp. 990–999, 2016.
  8. Meliana, Sulistiono, and B. Setiawan, “Pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen,” Meliana, Sulistiono Setiawan, Budi, vol. 1, no. 3, pp. 247–254, 2013.
  9. rusdiana Dendy, “Pengaruh Brand Trust Terhadap Keputusan Pembelian,” vol. 2, 2018.
  10. Y. M. Melinda Deisy, Joyce Lapian, “Analisis Citra Merek, Harga Produk Dan Kualitas Terhadap Keputusan Pembelian Handphone Samsung Pada Seluruh Gerai  Gerai Seluler Di It Center Manado,” J. EMBA J. Ris. Ekon. Manajemen, Bisnis dan Akunt., vol. 6, no. 4, pp. 2288–2297, 2018, doi: 10.35794/emba.v6i4.20997.