Academia Open
Vol 5 (2021): December
Business and Economics

The Influence of Word of Mouth, Competitive Advantage and Brand Image on the Decision to Use Expeditionary Services
Pengaruh Word Of Mouth, Keunggulan Bersaing Dan Brand Image Terhadap Keputusan Menggunakan Jasa Ekspedisi


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  • Meida Ratna Sari,
  • Mudji Astuti*
Meida Ratna Sari
Universitas Muhammadiyah Sidoarjo, Indonesia
Mudji Astuti
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.5.2021.2378
Published December 26, 2021
Keywords
  • word of mouth,
  • brand image,
  • competitive advantage,
  • decision to use services
How to Cite
Sari, M. R., & Astuti, M. (2021). The Influence of Word of Mouth, Competitive Advantage and Brand Image on the Decision to Use Expeditionary Services. Academia Open, 5, 10.21070/acopen.5.2021.2378. https://doi.org/10.21070/acopen.5.2021.2378

Copyright (c) 2021 Meida Ratna Sari, Mudji Astuti

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to determine and analyze the influence of word of mouth, competitive advantage and brand image on the decision to use expedition services at PT. Lintas Samudra Jaya Express. The research uses a quantitative approach. The population in this study are customers who are bound by a contract with PT. Lintas Samudra Jawa Express, while the probability sampling technique using the Slovin formula, obtained a sample of 93 respondents. The data analysis technique was carried out using multiple linear regression, and hypothesis testing was carried out by partial test, simultaneous test and multiple determination coefficient test with the help of SPSS version 25 program. The results showed that: 1) word of mouth influenced the decision to use expedition services, 2 ) competitive advantage affects the decision to use expedition services, 3) brand image affects the decision to use expedition services, and 4) word of mouth, competitive advantage and brand image affect the decision to use expedition services at PT. Lintas Samudra Jaya Espress.

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