Academia Open
Vol 5 (2021): December
Business and Economics

Analysis of the Influence of Tourism Product Attributes, Prices and Promotions on Tourist Visiting Decisions at Pintu Langit Prigen Pasuruan Tourism Object
Analisis Pengaruh Atribut Produk Wisata, Harga Dan Promosi Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Pintu Langit Prigen Pasuruan


View Article Suplementary File
Similarity Check Result
  • Miranda Oqtaviani,
  • As'at Rizal*
Miranda Oqtaviani
Universitas Muhammadiyah Sidoarjo, Indonesia
As'at Rizal
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.5.2021.1902
Published December 24, 2021
Keywords
  • Tourism Product Attributes,
  • Price,
  • Promotion,
  • Visit Decision
How to Cite
Oqtaviani, M., & Rizal, A. (2021). Analysis of the Influence of Tourism Product Attributes, Prices and Promotions on Tourist Visiting Decisions at Pintu Langit Prigen Pasuruan Tourism Object. Academia Open, 5, 10.21070/acopen.5.2021.1902. https://doi.org/10.21070/acopen.5.2021.1902

Copyright (c) 2021 Miranda Oqtaviani, As'at Rizal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to determine the effect of tourism product attributes, prices and promotions on the decision to visit tourists at the Pintu Langit Prigen Pasuruan tourist attraction. This research includes quantitative research with data collection techniques, namely by distributing questionnaires to 100 respondents who are visitors to the Prigen Pasuruan Gate tour. The analytical technique used in this research is multiple linear regression analysis using SPSS (Statistical Program for Social Science) version 18 for windows. The results of this study prove that the attribute variable of tourism products affects the decision to visit, the price variable affects the decision to visit, the promotion variable affects the decision to visit tourists at the Pintu Langit tourist attraction, Prigen Pasuruan.

View Article Suplementary File
Similarity Check Result

Downloads

Download data is not yet available.

References

  1. Alma, B. 2007. Manajemen Pemasaran Dan Pemasaran Jasa. Alfabeta. Bandung.
  2. Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta. Bandung.
  3. Sirait, H. 2017. Pengaruh Harga Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Bukit Gibeon Kecamatan Ajibata Kabupaten Toba Samosir. Jurnal Manajemen Fakultas Ekonomi Universitas Negeri Medan. Vol 13. No. 1. https://doi.org/10.24114/plans.v13i1.9815
  4. Setiyorini, A., Farida, U., & Kristiyana, N. 2018. Pengaruh Promosi Melalui Media Sosial, Word of Mouth, Dan Daya Tarik Wista Terhadap Keputusan Berkunjung Wisatawan Obyek Wisata Gunung Beruk Karangpatihan Balong. ISOQUANT : Jurnal Ekonomi, Manajemen Dan Akuntansi. Vol2. No. 1, 12–17. https://doi.org/10.24269/iso.v2i2.185
  5. Suwantoro, G. 2004. Dasar-Dasar Pariwisata. Andi. Yogyakarta.
  6. Mayasari, W. M., & Budiatmo, A. 2016. Pengaruh Atribut Produk Wisata Dan Word Of Mouth Terhadap Keputusan Berkunjung Pada Objek Wisata Taman Margasatwa Semarang.Jurnal Administrasi Bisnis Program Studi Administrasi Bisnis Universitas Diponegoro, 024.
  7. Priatmoko, S. 2017. Pengaruh Atraksi, Media Sosial, Dan Infrastruktur Terhadap Keputusan Berkunjung Wisatawan Ke Desa Wisata Pentingsari Yogyakarta. STIE Pariwisata API Yogyakarta Jurnal Khasanah Ilmu. Vol8. No. 1, 72–82. https://doi.org/10.1002/ejsp.2570
  8. Surgawi, I., & Sutopo. 2016. Analisis Pengaruh Produk Wisata, Persepsi Harga Dan Promosi Terhadap Keputusan Berkunjung Wisatawan Dalam Mengunjungi Objek Wisata ( Studi pada Objek Wisata Puri Maerokoco Kota Semarang ). Diponegoro Journal Of Management. Vol 5. No. 4, 1–10. http://ejournal-s1.undip.ac.id/index.php/management
  9. Hapsari, N. R., Lubis, N., & Widiartanto. 2017. Pengaruh Atribut Produk Wisata Dan Electronic Word Of Mouth (eWOM) Terhadap Keputusan Berkunjung Pada Objek Wisata Umbul Sidomukti Kabupaten Semarang. Jurnal Ilmu Administrasi Bisnis Universitas Diponegoro. Vol3. No. 4, 249–259.
  10. Anggraini, Sulistyowati dan Purwanto. 2019. Pengaruh Fasilitas, Harga Tiket dan Daya Tarik Terhadap Keputusan Berkunjung Di Objek Wisata Telaga Ngebel. Fakultas Ekonomi dan Bisnis Universitas PGRI Madiun.
  11. Zen, Albar dan Mayasari. 2017. Daya Tarik Wisata dan Promosi Terhadap Keputusan Memilih Objek Wisata Kawasan Mandeh Kabupaten Pesisir Selatan. Jurnal Manajemen dan Kewirausahaan Fakultas Ekonomi Universitas Tamansiswa Padang. Vol 8 No 1.
  12. Seetanah and Sannassee. 2015. Marketing Promotion Financing and Tourism Development: The Case of Mauritius. Department of Finance and Accounting, University of Mauritius, Reduit, Mauritius.