Amelia Kansa Khalisa (1), Indah Respati Kusumasari (2)
General Background: Indonesia’s cosmetics industry continues to grow alongside digital marketing, young consumer demand, and rising attention to safe, ethical, and environmentally oriented beauty products. Specific Background: Luxcrime competes as a local cosmetics brand through product development, product quality, and digital consumer reviews across platforms such as Shopee, TikTok, Instagram, and YouTube. Knowledge Gap: The study addresses the need to examine how product innovation, product quality, and product reviews relate to consumer purchase intention toward Luxcrime products in Surabaya. Aims: This study aimed to analyze the relationship between product innovation, product quality, product reviews, and consumers’ purchase intention toward Luxcrime products. Results: Using a quantitative associative approach, the study involved 100 female consumers in Surabaya aged 17–36 years selected through purposive sampling. Data were collected through questionnaires and analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression, t-test, F-test, and coefficient of determination testing. The findings show that product innovation, product quality, and product reviews each had a positive and significant relationship with purchase intention. Simultaneously, the three variables also showed a positive and significant relationship with purchase intention toward Luxcrime products in Surabaya. Novelty: The study combines innovation, quality, and user generated review dimensions in one purchase intention model for a local cosmetics brand. Implications: Luxcrime should continuously develop product innovation, maintain product quality, and monitor consumer reviews to sustain purchase intention.
Highlights:
Keywords: Product Innovation, Product Quality, Product Reviews, Purchase Intention.
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