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Section Business and Economics

Creative Social Media Content for Telkomsel Data Package Marketing


Konten Media Sosial yang Kreatif untuk Pemasaran Paket Data Telkomsel
Vol. 12 No. 1 (2027): June:
DOI : https://doi.org/10.21070/acopen.12.2027.14265
Published : Jun 25, 2026

Kartika Kristanti (1), Ety Dwi Susanti (2)

(1) Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
(2) Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
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Abstract:

General Background: Social media has become an important marketing channel for telecommunications products in the digital era. Specific Background: Creative content can attract consumers and communicate the value of data packages. Knowledge Gap: Its role and implementation challenges in data package marketing require further examination. Aims: This study examines the marketing strategy for selling data packages through social media using creative content. Methods: A descriptive qualitative approach was applied using interviews, observations, and documentation involving marketing employees and customers. Data were analyzed through reduction, presentation, conclusion drawing, and SWOT analysis. Results: Creative content can increase product appeal and encourage purchasing decisions, while price competition and consumer interaction remain challenges. Implications: Companies should develop fresh, relevant, and engaging content to strengthen social media marketing competitiveness.


Highlights:



  • Creative content increases the appeal of data packages on social media.

  • Price competition and consumer interaction remain key marketing challenges.

  • Fresh and engaging content can strengthen digital marketing competitiveness.


Keywords: Marketing Strategy, Creative Content, Social Media, SWOT Analysis

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