Kartika Kristanti (1), Ety Dwi Susanti (2)
General Background: Social media has become an important marketing channel for telecommunications products in the digital era. Specific Background: Creative content can attract consumers and communicate the value of data packages. Knowledge Gap: Its role and implementation challenges in data package marketing require further examination. Aims: This study examines the marketing strategy for selling data packages through social media using creative content. Methods: A descriptive qualitative approach was applied using interviews, observations, and documentation involving marketing employees and customers. Data were analyzed through reduction, presentation, conclusion drawing, and SWOT analysis. Results: Creative content can increase product appeal and encourage purchasing decisions, while price competition and consumer interaction remain challenges. Implications: Companies should develop fresh, relevant, and engaging content to strengthen social media marketing competitiveness.
Highlights:
Keywords: Marketing Strategy, Creative Content, Social Media, SWOT Analysis
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