Azzahra Azzahra (1), Ellyan Sastra Ningsih (2)
General Background: Micro, Small, and Medium Enterprises (MSMEs) are a key driver of economic development and local income generation, particularly through distribution channels that connect products with consumers. Specific Background: In Pekanbaru City, souvenir centers function not only as retail destinations for tourists but also as platforms for distributing local MSME products and promoting regional culture. Knowledge Gap: Previous studies largely focus on general MSME performance using quantitative approaches, with limited attention to the specific role of souvenir centers in local economic ecosystems. Aims: This study aims to analyze the role of souvenir centers in increasing MSME income and to identify obstacles affecting partnership performance. Results: Using a descriptive qualitative approach with in-depth interviews and NVivo analysis, the findings reveal that souvenir centers contribute to MSME income growth by 15–50%, expand market access, support digital promotion, strengthen production capacity, improve product quality and standardization, and provide distribution platforms without initial costs. However, challenges include cash flow constraints due to consignment systems, limited human resources, production capacity issues, incomplete product legality, and competitive pressures. Novelty: This study introduces an independent mapping of souvenir center ecosystems, including location, product diversity, and accessibility, which were previously undocumented. Implications: The findings suggest the need for improved payment systems, legal assistance, and capacity building to ensure sustainable MSME development and provide insights for policymakers and practitioners in strengthening local distribution networks.
Highlights• Income gains reach 15–50% through structured retail distribution channels• Market expansion achieved via tourism-based consumer reach• Partnership barriers arise from consignment schemes and operational limitations
KeywordsSouvenir Centers; MSMEs Income Growth; Local Distribution Channels; Market Access Expansion; Product Standardization
[1] B. P. L. Thaib, “Peranan ketersediaan jurnal ilmiah dalam menunjang proses belajar bagi mahasiswa di perpustakaan terpadu Politeknik Kemenkes Manado.” [Online]. Available: https://ejournal.unsrat.ac.id/index.php/actadiurna/article/download/18356/17884
[2] D. T. Nopran, Peranan Program Satu Milyar Satu Kelurahan dalam Pemberdayaan Usaha Mikro di Kelurahan Tanjung Jaya Kota Bengkulu. Bengkulu: Fakultas Ekonomi dan Bisnis Islam, IAIN Bengkulu, 2018.
[3] J. D. Narwoko and B. Suyanto, Sosiologi: Teks Pengantar dan Terapan. Jakarta: Kencana Prenada Media Group, 2011.
[4] A. Daengs, E. Istanti, and I. Kristiawati, “Peran timelimenes dalam meningkatkan customer satisfaction dan customer loyalty PT. JNE,” Jurnal Baruna Horizon, vol. 5, no. 1, pp. 1–7, 2022. doi:10.52310/jbhorizon.v5i1.71
[5] E. Farida, M. Fahrurrozi, N. Rika, J. Kholidah, and D. P. Utomo, “Pengembangan hasil produksi oleh-oleh terhadap peningkatan pendapatan UMKM di Kota Batu (studi kasus pada UD. Andhini),” vol. 4, no. 1, 2020.
[6] F. Endayani, Sudarmiatin, and L. W. W., “Peran pelatihan kewirausahaan, kreativitas dan motivasi dalam meningkatkan pengembangan usaha,” Sosmaniora, vol. 3, no. 3, pp. 364–376, 2024. doi:10.55123/sosmaniora.v3i3.4149
[7] T. Gonda, K. Angler, and L. Csóka, “The role of local products in tourism,” European Countryside, vol. 13, no. 1, pp. 91–107, 2021. doi:10.2478/euco-2021-0006
[8] W. N. Hadi, U. Latifah, and M. Fadel, “Peran marketplace pada UMKM Kota Probolinggo sebagai alternatif bisnis di era teknologi informasi,” Briliant: Jurnal Riset dan Konseptual, vol. 8, no. 2, p. 400, 2023. doi:10.28926/briliant.v8i2.1387
[9] J. Jasri, N. Arfan, H. Hasanuddin, and A. H. H., “Penerapan digital marketing dalam upaya peningkatan pendapatan usaha mikro kecil dan menengah,” ILTIZAM Journal of Shariah Economics Research, vol. 6, no. 2, pp. 212–224, 2022. doi:10.30631/iltizam.v6i2.1452
[10] R. S. Utami and M. A. Sasmita, “Strategi UMKM dalam menghadapi pasar di masa pandemi Covid-19 (UMKM dalam bidang kuliner di wilayah Kecamatan Tanjung Morawa),” vol. 3, pp. 81–94, 2022.
[11] N. Rahmi, “Analisis peran pembiayaan mikro dalam meningkatkan pendapatan UMKM pada PT. Bank Aceh Syariah Cabang Jeuram,” Skripsi, 2016.
[12] M. N. Ibza, “Strategi pengembangan usaha pada toko oleh-oleh di Kota Pekanbaru (studi kasus di Arvi Oleh-Oleh Pekanbaru),” Journal of Sustainable Entrepreneur Region Industry, vol. 2, no. 1, pp. 1–11, 2025.
[13] M. Betriana and C. Adelina, “Kontribusi produk olahan nanas terhadap pendapatan pada usaha oleh-oleh khas Prabumulih Toko Kue Darrel,” Jurnal Ilmiah Raflesia Akuntansi, vol. 11, no. 2, pp. 823–828, 2025.
[14] T. Hardiyanti, D. Paningrum, and A. B. Sutopo, “Analisis strategi pemasaran (marketing mix) dalam mempertahankan eksistensi bisnis toko oleh-oleh khas Solo (studi kasus pada Era Jaya Oleh-Oleh Khas Solo),” Indonesian Journal of Innovation Studies, vol. 26, no. 3, pp. 1–9, 2025.
[15] R. Polina and F. Fadly, “Peran perempuan dalam meningkatkan kesejahteraan keluarga melalui usaha mikro ditinjau dari perspektif ekonomi Islam,” Al-Amwal, vol. 14, no. 1, 2025.