Lili Cahyati (1), ST. Aisyah BM (2), Arham Selo (3), Ramsiah Tasruddin (4), Haidir Fitra Siagian (5)
General Background: Social media has become a strategic medium for mass communication in disseminating gender justice issues. Specific Background: Instagram is utilized by Afkaruna Official to communicate gender justice based on Islamic feminist perspectives to diverse audiences. Knowledge Gap: Existing studies rarely analyze communication strategies, message representation, and audience reception within Islamic feminist digital activism. Aims: This study examines the urgency of dissemination, communication strategies, and audience responses. Results: Instagram serves as a strategic space shaped by persistent gender bias and low literacy. Strategies include optimized content distribution, persuasive education, visual storytelling, and inclusive Islamic framing. Audience responses are generally positive through likes, comments, and shares, although active dialogue remains limited. Novelty: The study integrates digital communication strategies with Islamic feminist perspectives in social media activism. Implications: The findings indicate that social media contributes to gender justice literacy and public awareness while requiring more participatory communication approaches.
Highlights• Instagram operates as a discourse space connecting religious values with equality narratives• Content strategies rely on narrative depth, visual formats, and inclusive language• Audience engagement shows acceptance through symbolic interaction rather than discussion
KeywordsGender Justice; Information Dissemination; Mass Communication; Social Media; Islamic Feminism
[1] A. Liliweri, Komunikasi Serba Ada Serba Makna. Yogyakarta: Pustaka Pelajar, 2011.
[2] L. J. Johnson, “The Core Ideas and Beliefs of Feminism: The Ongoing Struggle to Achieve Gender Equality,” ThoughtCo, 2021. [Online]. Available: ThoughtCo. [Accessed: 24-Sep-2025].
[3] E. Moraletat, Perempuan, Negara dan Keluarga. Liberta, 2020.
[4] We Are Social and Hootsuite, Digital 2024: Indonesia, 2024. [Online]. Available: https://datareportal.com/reports/digital-2024-indonesia. [Accessed: 23-Oct-2025].
[5] E. Husserl, The Idea of Phenomenology. Dordrecht: Springer, 1999.
[6] S. Arikunto, Prosedur Penelitian: Suatu Pendekatan Praktik, Rev. ed. Jakarta: Rineka Cipta, 2010.
[7] Sugiyono, Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Bandung: Alfabeta, 2020.
[8] A. Toffler, The Third Wave. New York: Bantam Books, 1980.
[9] T. Ilmiati, “Literasi dakwah pada akun Instagram @mubadalah.id tentang pemahaman kesetaraan gender,” Journal of Communication and Islamic Broadcasting, vol. 2, no. 1, 2025.
[10] W. J. Dearing, “Diffusion of innovations theory, principles, and practice,” Health Affairs, vol. 37, no. 2, 2018.
[11] H. Jenkins, Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2006.
[12] L. Jing and N. O. Widmar, “Exploring the impact of online communication on information dissemination,” Journal of Applied Communications, vol. 105, no. 2, 2021.
[13] J. Rakhmat, Psikologi Komunikasi. Bandung: Remaja Rosdakarya, 2011.
[14] Ridwan and A. Selo, “Implementasi jurnalistik profetik dalam media massa: Upaya mewujudkan keadilan dan kebenaran di tengah tantangan politik dan ekonomi,” Jurnal Kajian Islami, vol. 2, no. 1, 2025.
[15] E. M. Rogers and F. F. Shoemaker, Communication of Innovations: A Cross-Cultural Approach. New York: Free Press, 1971.