Abstract:
General Background: Despite Indonesia's Muslim-majority population, the market share of Islamic financial products remains low. Specific Background: Islamic financial literacy, trust in financial institutions, and personal religiosity have been identified as key determinants in financial decision-making, yet empirical studies show inconsistent findings. Knowledge Gap: Previous research has not adequately assessed these three factors simultaneously, particularly within a student population that receives Islamic education. Aims: This study aims to examine how religiosity, trust, and sharia financial literacy affect students’ interest in using Islamic financial products. Results: Based on a survey of 100 purposively sampled students at UIN North Sumatra, multiple linear regression analysis revealed that all three variables — religiosity (β = 0.345), trust (β = 0.445), and sharia financial literacy (β = 0.236) — have a positive and significant relationship with interest in using Islamic financial products, explaining 74.2% of the variance. Novelty: This study is one of the first to simultaneously analyze these predictors among students of an Islamic university, providing insights into the behavioral intentions of a strategically important demographic. Implications: The findings underscore the need for collaborative efforts between Islamic financial institutions and universities to foster literacy, trust, and religious alignment with financial behavior among youth.
Highlights:
- Trust is the strongest predictor of product interest among students.
- Sharia financial literacy significantly correlates with usage interest.
- The model explains 74.2% of the variation in interest behavior.
Keywords: religiosity, trust, Islamic financial literacy, student behavior, Islamic banking
References
W. Seputri and M. Yafiz, “QRIS Sebagai Alat Transaksi Digital Generasi Z:Analisis Faktor,” Adzkiya J. Huk. dan Ekon. Syariah, vol. 10, no. 02, p. 139, 2022, [Online]. Available: https://e-journal.metrouniv.ac.id/index.php/adzkiya/article/view/5259
M. E. Purnama Ramadani Silalahi and M. E. Chairina, Ekonomi Digital: Perkembangan Bisnis Digital, Pemasaran Digital, Ecommerce, Fintech Berbasis Syariah dan Homoislamicus dalam Perilaku Konsumen. Merdeka Kreasi Group, 2023.
N. A. D. Dimas Surya, Arham Wahyudi, Tasya Fadilah, Imsar Imsar, “Analysis of Cointegration and Causality between Sharia Interbank Money Market (PUAS), Bank Indonesia Sharia Deposit Facility (FASBIS) and Bank Indonesia Sharia Certificate (SBIS) to Indonesia’s Economic Growth,” Int. Collab. Conf. Islam. Econ., vol. 2, no. 1, 2024.
Y. T. Syamlan and M. Mukhlisin, “Zero Waste Accounting for Islamic Financial Institutions in Indonesia and Its Role in Achieving Sustainable Development Goals,” Etikonomi, vol. 19, no. 2, pp. 365–382, 2020, doi: 10.15408/etk.v19i2.15538.
Imsar, Nurhayati, and I. Harahap, “Analysis Of Digital Economic Interactions, Economic Openness, Islamic Human Development Index (I-HDI) And Investment On Indonesia’s GDP Growth,” Edukasi Islam. J. Pendidik. Islam, vol. 12, pp. 753–772, 2023.
A. A Nurhayati, “Strategi Pemasaran Franchise Dalam Meningkatkan Pendapatan Dimasa Pandemi Covid 19,” J. Manag., vol. 4, no. 3, pp. 389–399, 2012.
M. N. Alwi, B. Fitriana, R. Agil, M. Andriani, and R. Semmawi, Tantangan dan Peluang Perbankan Digital : Studi Kasus Inovasi Keuangan dan Transformasi, no. January. Makasar: Universitas Brawijaya Press, 2024. doi: 10.36312/jcm.v3i2.
R. S. P. Harahap, A. Asmuni, and A. Soemitra, “Islamic Smart City: Study of Literacy and Inclusion in Financial Behavior and Empowerment of Micro, Small and Medium Enterprises (MSMEs),” Edukasi Islam. J. Pendidik. Islam, vol. 11, no. 03, 2023, doi: 10.30868/ei.v11i03.3301.
S. N. Mareta, D. T. K. Wardani, A. L. Hanim, D. C. Rahmawati, N. P. Puspitasari, and S. N. A. C. Darsono, “Peran Transformasi Digital Terhadap Kepuasan Nasabah Green Banking,” J. Waqf Islam. Econ. Philanthr., vol. 1, no. 3, pp. 1–11, 2024, doi: 10.47134/wiep.v1i3.273.
N. Nurbaiti, A. Asmuni, A. Soemitra, I. Imsar, and S. Aisyah, “Behavior analysis of MSMEs in Indonesia using fintech lending comparative study between sharia fintech lending and conventional fintech,” JPPI (Jurnal Penelit. Pendidik. Indones., vol. 9, no. 4, pp. 92–99, 2023.
S. N. Lubis, Nurbaiti, and S. Aisyah, “Pengaruh perkembangan fintech terhadap kemandirian finansial usaha mikro dengan literasi keuangan dan inklusi keuangan sebagai variabel intervening,” J. Bina Bangsa Ekon., vol. 16, no. 2, pp. 602–618, 2023.
I. Y. Fauzia, “Enhancing the Literacy of Shariah Financial Technology for Generation X, Y and Z in Indonesia,” J. Minds Manaj. Ide dan Inspirasi, vol. 7, no. 2, p. 65, 2020, doi: 10.24252/minds.v7i2.15871.
Youla Diknasita Gahagho, Tri Oldy Rotinsulu, and Dennij Mandeij, “Pengaruh Literasi Keuangan Sikap Keuangan Dan Sumber Pendapatan Terhadap Perilaku Pengelolaan Keuangan Mahasiswa Fakultas Ekonomi Dan Bisnis Unsrat Dengan Niat Sebagai Variabel Intervening,” J. EMBA, vol. 9, no. 1, pp. 543–555, 2021.
Putri Reno Kemala Sari and Iluh Suprati Mira Sari, “Pengaruh Status Sosial, Pengelolaan Keuangan dan Kepribadian Terhadap Literasi Keuangan Mahasiswa,” J. Ekon. dan Bisnis Indones., vol. 7, no. 1, pp. 8–11, 2022, doi: 10.37673/jebi.v7i1.1820.
Nur Ahmadi Bi Rahmani, Metodologi Penelitian Ekonomi. Medan: UIN SU Press., 2016.
Jhon W Creswell, “Research Design: Pendekatan Kualitatif, Kuantitatif dan Mixed,” in Research Desigh Qualitative, Quantitative, and Mixed Methods Approaches, Yogyakarta: Pustaka Belajar, 2010, p. 411.
Sugiyono, Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta, 2019.
K. Y. dan Rini, “Indeks Literasi Keuangan Dan Inklusi Keuangan Perbankan Syariah Di Provinsi Sulawesi Selatan,” Al-Mashrafiyah J. Ekon. Keuangan, Dan Perbank. Syariah, vol. 5, no. 2, pp. 47–68, 2021.
R. Ardianto et al., “Transformasi Digital dan Antisipasi Perubahan Ekonomi Global dalam Dunia Perbankan,” MARAS J. Penelit. Multidisiplin, vol. 2, no. 1, pp. 80–88, 2024, doi: 10.60126/maras.v2i1.114.
A. K. R. Ika Yunia Fauzia, Prinsip Dasar Ekonomi Islam: Perspektif Maqashid al-Syari’ah. Jakarta: Prenadamedia Group, 2014.
K. S. Widiantari, I. A. G. D. F. Mahadewi, I. M. Suidarma, and I. G. A. D. Arlita, “Pengaruh Literasi Keuangan, E-Money Dan Gaya Hidup Terhadap Perilaku Keuangan Generasi Z Pada Cashless Society,” J. Ilm. Manajemen, Ekon. Akunt., vol. 7, no. 3, pp. 429–447, 2023, doi: 10.31955/mea.v7i3.2802.
A. A. Palupi, T. Hartati, and N. Sofa, “Pengaruh literasi keuangan dan kemudahan penggunaan sistem Qris terhadap keputusan bertransaksi menggunakan Qris pada UMKM,” in Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE, 2022, pp. 67–75.
S. S. Uus Putria, Lena Ishelmiani Ziarahah, Vinna Sri Yuniarti, “Peran Akuntansi Dan Penerapannya Dalam Kegiatan Ekonomi Syariah Menuju Masyarakat Madani,” Islam. J. Ilmu-Ilmu Agama Islam, vol. 8, no. 1, pp. 35–46, 2024.