“Global Marketing Success: Market Orientation, Innovation, Competitive Advantage: Sukses Pemasaran Global: Orientasi Pasar, Inovasi Produk, dan Keunggulan Kompetitif”, acopen, vol. 8, no. 1, p. 10.21070/acopen.8.2023.3888, Jun. 2023, doi: 10.21070/acopen.8.2023.3888.