Global Marketing Success: Market Orientation, Innovation, Competitive Advantage: Sukses Pemasaran Global: Orientasi Pasar, Inovasi Produk, Dan Keunggulan Kompetitif. acopen 2023, 8 (1), 10.21070/acopen.8.2023.3888. https://doi.org/10.21070/acopen.8.2023.3888.