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Herman B, Astuti M. Celebrity Endorsement, TV Ads, and Purchase Intention: Mediating Role of Brand Image: Pengaruh Endorsement Selebriti dan Iklan Televisi terhadap Niat Pembelian: Peran Mediasi Citra Merek pada Iklan Produk Kecantikan. acopen [Internet]. 2022 Dec. 26 [cited 2025 Sep. 4];7:10.21070/acopen.7.2022.3017. Available from: https://acopen.umsida.ac.id/index.php/acopen/article/view/3017