Kurniawan, A. R., and M. Oetarjo. “Brand, Price, and Word of Mouth Impact Global Consumer Choices: Pengaruh Merek, Harga, Dan Promosi Dari Mulut Ke Mulut Terhadap Pilihan Konsumen Global”. Academia Open, vol. 9, no. 1, June 2024, p. 10.21070/acopen.9.2024.8172, doi:10.21070/acopen.9.2024.8172.