Ramadhan, M. I. and Nirawati, L. (2026) “Store Atmosphere Dominates Impulse Buying in Modern Retail: Suasana Toko Mempengaruhi Pembelian Impulsif dalam Ritel Modern”, Academia Open, 11(1), p. 10.21070/acopen.11.2026.13092. doi: 10.21070/acopen.11.2026.13092.