Ardianto, F. N. . and Waluyo , M. . (2025) “Price, Quality, Innovation, and Packaging Drive Consumer Purchase Behavior: Harga, Kualitas, Inovasi, dan Kemasan Mempengaruhi Perilaku Pembelian Konsumen”, Academia Open, 10(2), p. 10.21070/acopen.10.2025.11711. doi: 10.21070/acopen.10.2025.11711.