RAMADANTI, A. O.; RUSDIANTO, R. Y. Brand Image, Awareness And Price Perception Drive Generation Z Purchase Intention : Citra Merek, Kesadaran Merek, dan Persepsi Harga Mendorong Niat Beli Generasi Z. Academia Open, [S. l.], v. 11, n. 1, p. 10.21070/acopen.11.2026.13371, 2026. DOI: 10.21070/acopen.11.2026.13371. Disponível em: https://acopen.umsida.ac.id/index.php/acopen/article/view/13371. Acesso em: 13 may. 2026.