[1]
Ardianto, F.N. and Waluyo , M. 2025. Price, Quality, Innovation, and Packaging Drive Consumer Purchase Behavior: Harga, Kualitas, Inovasi, dan Kemasan Mempengaruhi Perilaku Pembelian Konsumen. Academia Open. 10, 2 (Jul. 2025), 10.21070/acopen.10.2025.11711. DOI:https://doi.org/10.21070/acopen.10.2025.11711.