Fandora, K., Safira, A.O., Auliya, V.R., Abror, A. and Afdal, Z. 2025. Pricing Strategies for Offline and Online Consumers in Modern Business. Academia Open. 10, 2 (Aug. 2025), 10.21070/acopen.10.2025.11708. DOI:https://doi.org/10.21070/acopen.10.2025.11708.