Cahyanti., N.O. and Kusumasari, I.R. 2026. Digital Marketing Strategy Analysis to Improve Public Purchase Decisions for Persebaya Store Products in Surabaya: Analisis Strategi Digital Marketing Untuk Meningkatkan Keputusan Pembelian Produk Persebaya Store Oleh Masyarakat Surabaya. Academia Open. 11, 2 (Jul. 2026), 10.21070/acopen.11.2026.14732. DOI:https://doi.org/10.21070/acopen.11.2026.14732.